πŸ“Š Research Portal β€Ί πŸ’‘ 상식 채널 β€Ί 20VC: Mitchell Green
πŸ’° The Twenty Minute VC

Mitchell Green β€”
Why 50% of VCs Should Not Exist

Lead Edge Capital Β· 64λΆ„
▢️ YouTube 원본

πŸ“‘ λͺ©μ°¨

πŸ’€ SaaS λŒ€ν•™μ‚΄: κ³Όμž₯ vs. ν˜„μ‹€ 🏒 μ°½μ—…μž vs. μ „λ¬Έκ²½μ˜μΈ πŸŽͺ VC μ‚°μ—… λΉ„νŒ πŸ‡¨πŸ‡³ ByteDance = 세계 졜고 AI νšŒμ‚¬ πŸ“‰ ν–₯ν›„ 10λ…„ λ‚΄ λŒ€ν˜• ν•˜λ½μž₯

πŸ’€ SaaS λŒ€ν•™μ‚΄: κ³Όμž₯ vs. ν˜„μ‹€

Workday μ„±μž₯λ₯  6.8%, μ‹œνŠΈ 기반 가격 λͺ¨λΈ μž μ‹, μ—μ΄μ „νŠΈ μ œν’ˆ 아직 효과 λ―Έλ―Έ β€” SaaS의 쒅말이 μ™”λŠ”κ°€? Mitchell Green의 닡은 "NO"λ‹€.

πŸ’¬ Mitchell의 λ°˜λ°•

"These companies aren't going anywhere. Like, the incumbents have distribution, data, and balance sheets."

Lead EdgeλŠ” ν˜„μž¬ Procore, Workday, Appian, Toast 등을 맀수 쀑이닀. μ΄μœ λŠ” λ‹¨μˆœν•˜λ‹€: κΈ°μ‘΄ μ—…μ²΄λŠ” λΆ„λ°°λ§Β·λ°μ΄ν„°Β·λŒ€μ°¨λŒ€μ‘°ν‘œλ₯Ό λ³΄μœ ν•˜κ³  있기 λ•Œλ¬Έμ— μ‰½κ²Œ 사라지지 μ•ŠλŠ”λ‹€. λ‹€λ§Œ μˆ«μžλŠ” λ‹ΉλΆ„κ°„ 쑰정이 ν•„μš”ν•˜λ‹€ (Wall Street μ˜ˆμΈ‘μΉ˜κ°€ λ„ˆλ¬΄ λ†’μ•˜μŒ).

6.8%
Workday ν˜„μž¬ μ„±μž₯λ₯ 
$10B
Workday 맀좜
$3B
Workday 프리 μΊμ‹œ ν”Œλ‘œμš°

맀수 μ „λž΅: Howard Marks의 "λ–¨μ–΄μ§€λŠ” μΉΌ μž‘μ§€ 마라"λŠ” 원칙을 μ‘΄μ€‘ν•˜λ˜, λΆ„μ‚° 맀수λ₯Ό μΆ”μ²œν•œλ‹€. ν•œ λ²ˆμ— λͺ°λΉ΅ν•˜μ§€ 말고, ν•œ 달에 걸쳐 λ‚˜λˆ  μ‚¬κ±°λ‚˜ ν•˜λ½μΌμ— λ§€μ§‘ν•˜λΌ.

πŸ“Š μ‹œμž₯ λ©”μ»€λ‹ˆμ¦˜

μ• λ„λ¦¬μŠ€νŠΈλ“€μ€ "λΉ„λ‘˜κΈ°μ²˜λŸΌ" μ£Όκ°€κ°€ λ–¨μ–΄μ§€λ©΄ 예츑치λ₯Ό ν•˜ν–₯ μ‘°μ •ν•œλ‹€. 1~2λΆ„κΈ° ν›„ 싀적이 예츑치λ₯Ό μƒνšŒν•˜λ©΄ μ£Όκ°€κ°€ λ°˜λ“±ν•œλ‹€. μ§€κΈˆμ€ dead money 기간이닀.

🏒 μ°½μ—…μž vs. μ „λ¬Έκ²½μ˜μΈ: AI μ‹œλŒ€μ˜ ν•„μˆ˜μ‘°κ±΄

μ°½μ—…μžκ°€ CEOκ°€ μ•„λ‹Œ νšŒμ‚¬λŠ” AI μ „ν™˜ μ‹œλŒ€μ— λΆˆλ¦¬ν•œκ°€? Mitchell은 λΆ€λΆ„μ μœΌλ‘œ λ™μ˜ν•˜μ§€λ§Œ, μ„±μž₯ λ§ˆμΈλ“œκ°€ 더 μ€‘μš”ν•˜λ‹€κ³  κ°•μ‘°ν•œλ‹€.

πŸ”‘ 핡심 ꡬ뢄

β–Έ μ„±μž₯ λ§ˆμΈλ“œ (Growth Mindset): ν˜μ‹ μ— 투자, λŒ€μ°¨λŒ€μ‘°ν‘œ 건전
β–Έ λ§ˆμ§„ λ§ˆμΈλ“œ (Margin Mindset): λ ˆλ²„λ¦¬μ§€ λ†’μŒ β†’ ν˜μ‹  자금 μ—†μŒ

1999 e-commerce μ „μŸμ˜ κ΅ν›ˆ:

β–Έ 살아남은 업체: Walmart, Target, Home Depot, Lowe's (λ ˆλ²„λ¦¬μ§€ 없이 ν˜μ‹ )
β–Έ λ§ν•œ 업체: Sears, Kmart, Montgomery Ward, Bed Bath & Beyond (뢀채 κ³Όλ‹€)

μ˜€λŠ˜λ‚  μ΅œλŒ€ 파괴 κΈ°νšŒλŠ” μ†Œν”„νŠΈμ›¨μ–΄ 기반 μ„œλΉ„μŠ€(Tech-enabled services)와 μ œμ‘°μ—…μ„ ν¬ν•¨ν•œ λ ˆλ²„λ¦¬μ§€ 높은 λͺ¨λ“  νšŒμ‚¬λ‹€. ν˜„κΈˆ 흐름이 λΆ€μ‘±ν•˜λ©΄ ν˜μ‹ μ— νˆ¬μžν•  수 μ—†κΈ° λ•Œλ¬Έμ΄λ‹€.

πŸŽͺ VC μ‚°μ—… λΉ„νŒ: 50%λŠ” λΆˆν•„μš”

πŸ’£ Mitchell의 폭탄 μ„ μ–Έ

"I think 50% of people in the venture business should not actually be in this. There's too much money and there's like too many tourists. 50-60% of people in this industry actually probably add negative value to companies."

문제점:

β–Έ 관광객 VC β€” μ‹€λ ₯ 없이 돈만 많음
β–Έ 뢀정적 κ°€μΉ˜ 창좜 β€” νšŒμ‚¬μ— ν•΄κ°€ 됨
β–Έ ν”„λ ˆμž„μ›Œν¬ 사고 (Framework Thinking) vs. μ‹€μ „ (Money Making)

🀯 κ΄‘κΈ°μ˜ 사둀

"People that spin out of like Anthropic or OpenAI and raise money at like $2 billion dollars for a freaking idea. Like there's nothing more than an idea in a napkin. This seems complete lunacy." β€” Anthropic/OpenAI μΆœμ‹ μ΄ 냅킨 μœ„ μ•„μ΄λ””μ–΄λ‘œ $2B λ°Έλ₯˜μ—μ΄μ…˜μ„ λ°›λŠ” 것은 "μ™„μ „ν•œ κ΄‘κΈ°"λ‹€.

맀수 vs. 맀도: "Buying is glamorous. Selling is the job." λ§€μˆ˜λŠ” ν™”λ €ν•˜μ§€λ§Œ, 맀도가 μ§„μ§œ 일이닀. λŒ€λΆ€λΆ„ VCλŠ” λ§€μˆ˜μ—λ§Œ μ§‘μ°©ν•˜μ§€λ§Œ, 맀도 타이밍이 수읡λ₯ μ„ κ²°μ •ν•œλ‹€.

πŸ‡¨πŸ‡³ ByteDance = 세계 졜고 AI νšŒμ‚¬ (μ„œκ΅¬ κ³Όμ†Œν‰κ°€)

πŸš€ Mitchell의 μ£Όμž₯

"ByteDance is the most advanced AI company in the world. You know, it's very underappreciated by the Western world."

μ™œ ByteDance인가:

β–Έ TikTok μΆ”μ²œ μ•Œκ³ λ¦¬μ¦˜ = κ°€μž₯ μ •κ΅ν•œ AI
β–Έ μ—° 30% μ„±μž₯ + λŒ€κ·œλͺ¨ 수읡
β–Έ OpenAI/Anthropic: μ„±μž₯은 λΉ λ₯΄μ§€λ§Œ 적자 (수읡 λ‚΄λ©΄μ„œ μ„±μž₯ν•˜λŠ” 것과 비ꡐ)

30%
ByteDance μ—°κ°„ μ„±μž₯λ₯ 
수읡
수읡 λ‚΄λ©΄μ„œ μ„±μž₯

쀑ꡭ이 AI μ „μŸμ—μ„œ 이긴닀: "Don't count China out. I bet they win the AI world." μ„œκ΅¬μ˜ 쀑ꡭ λ¬΄μ‹œ/κ³Όμ†Œν‰κ°€λŠ” 큰 μ‹€μˆ˜λ‹€.

πŸ“‰ ν–₯ν›„ 10λ…„ λ‚΄ λŒ€ν˜• ν•˜λ½μž₯

⚠️ Mitchell의 경고

"There's going to be a really big downturn. Markets just don't go up forever. And I think it's going to happen in the next 10 years."

μ‹œμž₯은 μ˜μ›νžˆ 였λ₯΄μ§€ μ•ŠλŠ”λ‹€. 역사적 νŒ¨ν„΄μ€ λ°˜λ³΅λœλ‹€. ν–₯ν›„ 10λ…„ λ‚΄ 큰 ν•˜λ½μž₯이 올 것이닀.

πŸ’‘ 투자 μ‹œμ‚¬μ 