Kind: captions Language: en Joe Rogan podcast. Check it out. >> The Joe Rogan Experience. >> TRAIN BY DAY. JOE ROGAN PODCAST BY NIGHT. All day. >> It must be very easy to get people to do your show. >> Uh well, I mean, yeah, seeing how we give away millions of dollars, it's Yeah, usually [laughter] people are very excited about it. The actual the only hard part for us is, you know, if it's a longer one, just the time off work. So, cuz sometimes like when we shoot like Beast Games or stuff, you know, it can
go for a month, but besides the work stuff, of course. >> Does it are there people that haven't been able to do the show cuz they couldn't get a month off work? >> Oh, yeah. Tons. Of course. So, we always have like uh even like the day before, you know, sometimes people get cold feet. So, if we're doing something with a hundred people, we usually have 10 backups just because, you know, the >> I would imagine that the type of person that would do your show would have a job that they could quit. [laughter]
>> Well, uh yeah. Yeah. I mean, I guess it depends, right? Whether it's the YouTube channel where we're, you know, doing um, you know, a h 100 families compete for $250,000 or it's be scams where they're competing for 5 million. The 5 million people are way more excited for. Some of the, you know, the YouTube videos, it's not as like grand deal. So, they're like, uh, I don't know if I want to lose my job for 1% chance of winning 250K. So, >> well, how many people when you do beast games, how many people are competing?
>> Uh, so the newest season we just shot, we uh, grabbed one person from uh, every country on Earth. So, it was around 200. Yeah. which I was actually pretty cool because you would put them in these like crazy games and you'd see how someone from like the Asian, you know, Pacific countries would react versus like someone in South America and they play and think so differently because they have such different upbringings. So, it was really cool. >> Did you have to I mean, you must have
had to thoroughly vet these people, right? Make sure they're not insane. Make sure you have a serial killer. >> We do the psych and background checks, of course. No, >> how do you get that information if you're going I mean, if you have How many countries are there? First of all is 190. >> We went off of whatever the Olympics do. So it's like 100 something around 200. Yeah. Plus or minus a couple. >> So some of them have to have some shitty infrastructure. >> Oh, I mean I think one of them has
literally 40,000 people living in it. Like it was uh what is it? Not the uh something Sea Islands, not the Cayman Islands. It was but some island country. And yeah, I was like wow. Like my town which has 100,000 people is two and a half times the population of your country. Well, I was joking with the contestant because I was like, if you win the $5 million, you could technically give a $200 dividend to every single person in your country is like, it's that crazy. It's that little people living there.
>> Wow. Yeah, >> that's the kind of country like I wonder if you could buy that country. >> I mean, the GDP is probably, you know, a couple hundred million dollars if I were >> guess. Like someone like Elon or something like that could buy >> Elon. There's probably thousands of people in America that could I mean, I feel bad people from that country listening that say the country. Okay, true. >> We're good. We're good. We didn't say it. >> Exactly. It's It's yours.
>> They should know what they are. Yeah. >> They were They're a country of 40,000 people. That's just what it is. Nothing wrong with that. >> But it's uh it it is weird how many countries there are. And if you've got a person from every country, what are the odds you're going to get good data as to whether or not they're a criminal? Uh well that's why I mean if you saw like our budgets on what I have to spend on casting those people it was ridiculous to be able to get them all because basically what we did is we
grabbed multiple options for each country. And what I was worried about is that like the contestant from blank country would suck and then uh the country would be like Jimmy you hate us and you purposely picked this you know absolute [ __ ] So we we would pick two or three from each country and then we let people from those countries vote on who should compete. >> So it wasn't even one. I had to get multiple from each. So I think I ended up spending over a million dollars just on, you know, aggregating and casting
and background checks and everything and then putting it out there so people could vote on it. But that way, you know, whatever, like Georgia and Europe, if that guy's an absolute [ __ ] it's on them. They picked them, you know? >> Right. That's actually very smart. >> Exactly. >> How did you come up with the concept for this show? Like what? First of all, how the [ __ ] do you have time to do that show as well as do your YouTube show? >> Yeah. Uh, I just don't sleep much during
those because like Beast Games basically is 30 days of just, you know, 18 hours a day filming. And so, and for people who might not have heard of it, it's essentially the largest cash prize of any show in the world. Uh, at season one, we had the most contestants of any show in the world and the largest sets of any show ever to exist. And I was just like, what if you take like a reality show, but you just ramp everything up to the absolute maximum. And like uh like season one, we give away $22 million just in one season,
right? And you know, some of the biggest game shows in the world right now give away $250,000. Like, we're giving away $2 million every episode. Yeah. >> Look at that. That's wild. All those That's so crazy. That set's amazing. >> And then we we build a city. And so also, >> holy [ __ ] >> My my whole thesis behind it with uh this is, you know, you when you watch these, you know, game shows or reality shows, there's a lot of takeaways and like after the show, they'll put people
in a room and they'll be like, "Hey, talk about what happened here." And it's like intercut. And I was like, well, what if we just have a thousand cameras and we just let people be themselves and we kind of just show it in real time. So, we also like in season one, we broke the world record of most cameras ever used in any production of any movie show, anything ever. So, like this set right here, there's over 1,200 cameras in there >> and and the most >> that room is so big. >> Yeah, it's it's bigger than the football
field. And so, there's a thousand contestants. We have to have an a cam on all of them. So, there's like a poll on each of their platforms on them. Plus, there's hundreds of cameras in the roof and blah blah. I think there's over 1,200 here, which outside of this, the most ever used for production was 400. So, like I I literally had to and and this might seem insane, but this is why I think the show appeals to quite a few people because normally in a show, they would have a story producer walk up to
you, hold a camera, and be like, "All right, you got three minutes. You're kind of the bad guy. Say roughly along these lines, almost basically put words in your mouth, and then they'd go like person to person with like one camera." Whereas I go in the microphone, I go, "Say whatever the hell you want. We're recording you for the next 10 hours. I don't care. Right. And you all have a dedicated camera on you. So then instead of like putting words in people's mouths, they can just do whatever they want.
>> So do you have someone who actually has to go back and watch all that footage and edit it and then put it all out as a show? >> Yeah, exactly. Well, this is why >> How many people do you have doing your editing? >> Uh that uh season over 150 editors worked on it. Yeah. >> Holy [ __ ] >> It's crazy. And that's obviously why people don't do it because it's it's like basically we had to spend millions of dollars in cameras. It was the world record for most cameras ever used. Which
then we also broke the world record for most camera cables used because it's 27 miles of camera cables. Broke the world record for largest control room. Each of these is millions of dollars. And you have to bring in millions of dollars of extra editors. And so next thing you know, you know, to take it from 10 cameras where you just essentially put words in people's mouths to unlimited cameras and they can do whatever you want. You can show who they actually are as opposed to what you think they should
be. Right. With a story producer, it costs a lot of money. It's a lot of effort and time, but it shows through in the final product because now, you know, you get more natural like less scripted things when people are just themselves. >> You have a great ability to like see the big picture and a a great ability to put together things regardless of what the budget is, like regardless of how much money you're going to make to do the best product. Like I always thought that about you when you were doing when you
first started doing your YouTube show. I'm like the amount of money and time and effort involved in this is like above and beyond what most people are willing to do. Y >> and it's it's way more than a traditional television network where would ever do because a traditional television network would look at the upside. They would look at the money and they would go, "We're going to spend X amount of money to make it this much better, but if we just take it down a couple notches, we save 80%."
>> Yeah. >> And they would do that, but you're like, "Can we make it even cooler? let's put all the money back into the show which is very risky man because not just very risky. Um it's just very you have great foresight like you really see the big picture of it. Obviously you have the number one show in the world like you have the most watched show on earth you know your YouTube show is the most watched show on planet earth >> so it's obviously working but it's like that ability to take like to make that
set must have been bananas. That is a [ __ ] enormous building. Did you have to build the building? >> Uh no. So that that's in Toronto, but it's basically an airport hanger. I mean, we spent months trying to figure out how we could make this. That also is like a thousand trap doors because every single one of those the trap doors open when they get eliminated. So that set alone was like $15 million. I mean, it was crazy. Go and thousands of people's time and stuff like that. It's actually
when where we film Beast Games, it's actually a pretty big deal because it creates so many local jobs for people. So Oh, I'm sure. >> Yeah. Like there it was like pretty wild every time. >> Can you say where you film it or you keep it under wraps? That one was Toronto, Canada. Um, and uh, every time I'd walk around on set, people were loving it because even though we filmed for 30 days, there's months leading up to it and months after. So, it gives people like consistent work for 6 months, whereas like before they're
going project to project every week. But yeah, back on the going above and beyond, that's kind of my my whole thing is like why make content that isn't great? And uh, we just ask ourselves how do we make the best content possible as opposed to, you know, how do we make the most money possible? Um, and when you just shockingly go in with that approach, you just kind of make a lot of money. [laughter] Yeah. And uh, well, and also it's uh, I tell my team all the time too, like a big difference between
us and other media companies is, you know, um, usually like people at the top will always shoot down crazy ideas or tell you it's not possible. Like whenever you have like these crazy brainstorming sessions, and I tell the team, technically anything's possible. If as humans we really wanted to, we could technically blow up the moon with enough nukes. Now, we're not going to do it because it's not worth the time and it's not worth spending the money. But you have to have that frame of mind. Everything's for the most part possible
if you're willing to spend the time and spend the money. So, before you do the work and to figure out what time it takes and how much money it costs, you can't say no to something because almost all the time like we we filmed in the pyramids and I spent 100 hours living in the pyramids of Egypt. It was [ __ ] awesome. And uh you know, for years everyone's like they're not going to let you you know live in the pyramids for a couple days. Like that's crazy. And I'm like why not? like did you get a no from
the you know the leader of Egypt? No. Then I'm like well technically it's possible you know and and after years of of talking with them and helping them understand that you know it's going to be more of an educational type video and it's not like I'm not going to run up the pyramids and take my shirt off and be like a lunatic. It'll be really cool. Um eventually they came around to it and they loved the video and it worked really well and it's literally like I could go anywhere in the pyramids for
100 hours. I went all the way up to the top of the the middle pyramid. We went underneath it. It was it was really cool. And I like tell my team it's like, you know, even some of my most veteran people when we get these crazy ideas, their default reaction always is to go, I just don't think it's possible. And I I go, "Look, it is. Sometimes it's it's just time and money, you know, and is it worth the effort?" >> The pyramid one must have been nuts. >> Oh, it was crazy. It was one of my
favorite videos. >> Is that your first time ever being there? >> Uh, yeah, actually it was. And so that made it even more special cuz I was like learning things at the the same time as I was just walking around. And um I'm I'm going to be honest, it was like a year and a half ago and it's like all a little fuzzy because I was like so tired. I was just walking around all night. But it was pretty crazy and surreal. And then going down into what's that tomb called where you go down the ladder and um like couple hundred feet
uh underneath the pyramid. >> I don't know. Is that Osiris's sh? >> Yes. Yes. Osiris's. Yeah. And then uh it was like flooded and swimming around under there. It was pretty wild. >> Wow. >> I feel like you should do something like that >> 100%. I I need to go there. I've been talking about going there for years. I just for me it's just the time thing. My time is I so many different jobs. It's not like one all-consuming job like you have. With me it's like >> commentary for the UFC, doing standup
comedy, doing the podcast, and also married with children. It's like I have a lot of responsibilities. So, it's tough to just jet off for a mo. Ideally, if you're going to go to Egypt, I feel like you should go for like 10 days. Yeah. I feel like at least 10 days. Do you think the Yeah, I feel like they maybe honestly realistically like five days you could do it and and like I'm curious though if they'd let you just like do a video where you walk around and go everywhere because >> I wonder.
>> Yeah, you cuz >> I've talked [clears throat] a lot of [ __ ] >> Exactly. So [laughter] without saying it, I'm kind of implying I don't even know if they want you there. Well, I never have said anything bad about it about it. I just think that the people that run it have a very uh narrow-minded perspective of how all that stuff was made. And I don't I think I don't think they really know. And I think there's uh a lot of uh gatekeeping in terms of, you know, what the official narrative is
like how it was all made and who made it and what what it's all about. That's why they're really um hesitant to accept any alternative perspectives because they have a timeline and they attribute all this construction and there's a lot of evidence that that timeline doesn't make any sense. Yeah. >> Like did did you check out the Sphinx? >> Uh yeah. And you can you know you can go underneath it and go in that little room. >> Yeah. Did you do that? >> Yeah. Which that's the stuff I I feel
like it would mean even more if you did. You've talked to Dr. Zahi, right? Yeah. Did you have him on the show? >> Yeah. Yeah, I had him on the show. Yeah. Okay, good. Yeah. And so, yeah, he's obviously the guy, so you should just call him and see. >> Yeah, I'd rather go with somebody else. [laughter] I'd rather >> I didn't listen to that episode, did >> I'd rather go hang out with one of the historians that I know. >> Graham Hancock. >> Yeah, Graham Hancock would be the
perfect guy to go with. >> Yeah, you and Graham Hancock walking around. Oh, boy. That there'd be some crazy stuff. So, >> yeah. Well, whatever happened in that part of the world during that time frame is pretty spectacular. And it's kind of amazing that no one has ever achieved anything even remotely similar to it since. Yeah. >> And it's at least 4,500 years old. That's just a guess, though. They really don't know. >> You know, it's it's crazy place. The fact that you got to film a show there
is nuts. >> Yeah. I love how you call a show and to me it's just a YouTube video, but it's just funny. >> It's a show. >> Yeah. I know. Of course. And it makes sense because you do stuff with the UFC and then you're old a lot of it's called shows, but >> I mean whatever it is is people are watching it. >> Yeah, I know. It's just it's just funny. It's to me u I haven't heard it called that in years. Um but yeah, that that one was crazy. And I mean one thing that I'm really proud of that we did uh for
season 3 of Beast Games, which >> I like in hindsight, I'm not even sure how we this one we pulled off. So I I want to see your reaction to this. So, um, basically the finale where we have the $5 million, we have the final contestants. We, uh, filmed it in the Roman coliseum. >> Whoa. >> Yeah. We we crowned the winner of season 3 with the $5 million cash prize in the middle of the Roman coliseum. [laughter] Played played the first game there in over a thousand years. >> Wow. That's crazy.
>> I know. I'm I'm so grateful. I I like We just filmed that, too. So I'm like coming off the high and I just like like it almost makes like br gives me tears. Like what we shot was so cool. We had like a a live orchestra at like the top ring of there too. So like as the game got dramatic, we would have them like play louder music and stuff. It was like so surreal. Like there's multi because I've done really crazy things in my life, but there's multiple moments during that where I'm just like looking
around in the middle of the coliseum as we're like filming the show and I'm like like this doesn't feel real. It was pretty wild. It doesn't feel I I mean I went just to visit a few years back and it didn't feel real. It's so strange to imagine like what what that was like. >> You know how many thousand years ago? Two what when what year were they doing the games in the Roman coliseum? >> I would guess 1900 years ago. >> So I mean what the [ __ ] was it like being in there while that was happening?
>> And imagine when they flood it and they'd have to sh like whoa. I know. >> Crazy. >> I know. >> It's just It's nuts that you could go walk around it and just try to understand like this used to be a place where people used to go to see people die. >> They used to see see people get hacked to death by swords, to see people get killed by lions. Like what the [ __ ] were >> Well, it's also interesting too because I did a lot of research, you know, before we filmed there. And it was also
did a good job of you know back then they had like the hierarchy and like the noble people would sit at the bottom and the poor people be at the top and it also played like a good role of like showcasing unity even though there were all these different people from all these different you know economic statuses they would all be in the arena there but it also remind them where they are and there's like so many political implications of it too and so just everything about it >> like basketball games
>> right who gets courtside tickets >> I didn't even I didn't even think about that yet >> Jack Nicholson courtside famous people. Yeah. Courtside tickets. >> True. >> Yeah. I mean, it's the same thing. I think in the coliseum though, that was the most dangerous seats because like there was a couple of incidents, I believe, when either a lion or a tiger leapt up and got a hold of some people. Yeah. Well, I I didn't hear about that, but when I was walking around, you know,
they would have the, you know, uh, emperor like seat right there, and I was like, man, if I was the warrior, I could throw a spear at him. like this is like this is a killer view, but like how did no one ever just kill this guy, you know? It was I was like a that's all I could think about. I was like this is a little too close to the battlefield. >> How close is it? >> Uh it was like whatever four rows up. It wasn't like anything too crazy. Uh but like there's like obviously walls when
you're walking around like little walls so you can't just, you know, walk into the stands. So So they're like kind of trapped in the arena. But it was definitely within spear throwing distance. I wonder how long it took to build that place. Cuz when you're walking around like this is an epic piece of real estate. Like [laughter] you guys built like an insane structure and they did it, you know, almost 2,000 years ago or whatever it was. >> So it took eight years to build. >> From AD72 to AD80.
>> Wow. Construction started under uh Vespasian between AD70 and 72. It was completed and inaugurated under Emperor Emperor Titus around AD79 to 80. So the main build phase lasted roughly 6 to 8 years. The cup is down to its final matches. One trophy, one champion. DraftKings has you covered for every single one. The DraftKings app is now available in all 50 states and includes all markets, bringing the game straight to your fingertips wherever you are. From Florida to Texas to California, you're
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in Canada. Event contract trading with DraftKings predictions involves risk of loss. Availability varies. Bet to get bonus bets that expire in 7 days. Trade to get $50 in predictions dollars that expire in one year. Issued every 7 days via click to claim for 21 days. One non-withdrawable reward redeemable. Predictions offer void in New York. Ends July 19th. Terms at dk&ng.co/audio. >> Yeah, it's it's fascinating, too, cuz I like to think of like uh something equivalent now would be like maybe SoFi
Stadium. Like that's such a beautiful massive stadium. And I wonder if like 2,000 years from now, would that still be there? Like Roman coliseum's like >> relatively still intact. It's pretty crazy. >> That's what's crazy. Well, it's because it's made out of stone. All of our stuff like cement will rot out. There's no way cement lasts a thousand years. All the glass, all the everything will just get absorbed back into the earth. >> Dang. >> Do you ever see that show? They had a
show like what was it on the History Channel or something like that where it was uh after humans, I think it was called, and it it essentially showed how long it would take for cities to completely be absorbed back into the earth. >> It's not that long. >> It's not that long. No, it's like a few hundred years and there's nothing left. >> Yeah. actually seems like a good show. >> Yeah, it was kind of interesting. You know, it was a while ago, so it was probably like shitty AI. It was shitty
CGI. They could probably do it really good now. Yeah. >> But I mean, >> if you go to Detroit, there's houses in Detroit now that have trees growing out of the the the basement of the house through the roof. Yeah. >> Like they've they've taken over the house and nature is slowly but surely absorbing the building. And then skyscrapers are a bigger endeavor, but they could still nature could still do it. It just takes enough time. >> That makes me where my brain goes to is it makes me want to do a video where
it's like I bet you there's like a abandoned uh village or city that's been overgrown and like doing a video titled like last human on Earth simulation and then like living there for a month or so and and seeing what it's like. That'd be kind of cool. Kind of like the Will Smith movie back in the day, >> right? Yeah. Yeah. Yeah, >> that'd be so fascinating like to uh or maybe do it like with a contestant like hey if you spend one month you know in this like isolated uh civilization like
I'll give you a million dollars or something and then seeing how they like you know use you know hundred-y old buildings or something. I don't know. It's got my my brain turning. >> Oh, it's not a bad idea. Like an I am legend type deal. >> Yeah. But real unscripted. Exactly. >> Right. Real unscripted. But then also hire people to be zombies and haunt these people while they're sleeping brain goes. >> You know what I mean? >> Yeah. hire hire people like CGI them up, scare the [ __ ] out of people.
>> I've been wanting to do that for a while, but I always get like hung up on like, okay, we I can make some real zombies, but the problem is like, how do they kill them? And then, you know, >> well, the other problem is what happens if you if you're not telling these contestants that zombies are coming? You're just trying to get a reaction out of them. What if this guy thinks it's a real zombie and kills one of the people? >> Yeah. Well, I we would tell I would have to say this is a zombie simulation and
you know and then I'd have to set rules on here's how you kill a zombie. You don't use a sword, you use this bump and it's lame, which is why we never got around to it. But if there ever was a way, I do think that would be cool to like recreate a actual zombie apocalypse and and like let someone try to live in for a week because it just be cool cuz everyone's exposure to this is through scripted shows. But to see someone like truly live in an unscripted one where we build rundown gas stations and there's
like food that like we would say this is set in the year60. So I'd have set designers and everything design it where it like only Laffy Taffy is still edible and stuff and it is like a true recreation of it. I I've always wanted to do stuff like that. >> You could totally do that. There's a bunch of abandoned towns. >> No, it's just the one thing we could never figure out is how does someone kill a zombie and it's not lame, right? Because imagine someone with a Nerf sword hitting a zombie. Now it's like,
okay, this is [ __ ] lame, you know? >> Yeah. Uh, >> it may be a paintball type deal. >> Yeah. And that's where our head goes cuz we're uh we have a different video, similar thing. But the problem with paintball and airsoft is then you have to wear a mask, right? Because you don't want people to get shot in the face obviously and then it kind of kills it >> or Yeah. Unless the zombie masks >> were was the protection. >> Yeah. We put it over top of the people
mask. That's that's poor poor actors. They're going to >> Or you just have instead of like a regular paintball mask, have something that's just a hard structure that is like your the shape of your face. So you make it form fits to your face and then you know you give them goggles, something clear so their eyes are protected and then you do all the makeup on top of it. >> Yeah. You know what? I should hit you up for these zombie things. I could >> That actually would There you go.
Exactly. That perfect. That's an airsoft mask. >> That that that'd be pretty cool. I mean >> Oh, dude. That's actually dope. Look at those masks. The the half-faced zombie ones. >> Yeah, >> that's [ __ ] dope. Like you could That would be terrifying coming at you in the middle of the night. >> If anyone listening wants to live in an abandoned town for 10 days while zombies try to kill you. >> I think we're on to something now. Now that I saw those masks, I'm like, "Okay,
I like it." Cuz that could be the zombies. >> Well, where my head goes, because the videos are so big, right? This is probably a five10 million dollar project. probably would build this abandoned city, do I'm the last man on the planet and it's like me there for some time and then afterwards like a couple months like film then right afterwards film a video where I give someone a million dollars they live there for 10 days but they have to fend off zombies with their friends so then we can reuse the set location cuz if I'm
going to completely set deck basically a whole city oh my gosh that's going to be a monster but yeah if I did both those back to back that'd actually be pretty pretty gnarly and worth the effort. I think I like the idea now. Yeah. >> Now that I see those masks and I think about like paintball or something along those lines. >> Well, what I'm picturing too is like ideally we could find a city with a skyscraper cuz I want like someone with a long lens pointed down of like someone pictured them on a street. It's pitch
black and they have like a fire and it's them and their three friends and you know then they hear noise and zombies and stuff like those shots would be so beautiful like that. I mean that it would probably be one of the most beautiful videos ever. And I'm picturing we put like vines like on all the buildings and stuff too. So, >> well, if you wanted no one around, it's going to be hard because you're going to have to do in an abandoned place. >> And you're not going to get an abandoned
skyscraper. >> Maybe. So, >> unless you're in Detroit. >> Well, we also It doesn't have to be in the US. We did a video 7 days in an abandoned city where there's like uh some place in Europe where there was a city that was like war torn and stuff like that and it had like hotels and tall buildings and everything. It was pretty pretty wild. So, really? Yeah. I >> And there's no one in it now? >> No, no one in it. But like tourists go there or whatever, but they they let us
close it off for a week. It was pretty >> Well, that's the place then. >> Yeah. I just wonder if they'll, you know, it's a little bit history there, so I doubt they'll let me go in and like set deck everything like crazy. But >> and also paintball everything. >> Exactly. Yeah. Well, with those masks, we could do airsoft, which would be maybe even easier. Well, actually, no. The problem with airsoft then is the trust system. You don't know if they got hit. So, paintball is probably more
effective. >> Yeah. You need a paintball. Yeah. You need paintball and it needs to look good when it splatters against them. >> I I just, you know, if someone on my team's watching this, just clip the last 10 minutes of this and send it to the creative team. I got you guys. I believe in you. >> Is there another way to kill a zombie other than paintball? That would be wild. Like, is there something else? Um, well, one thing we've been working on because we're we I've always wanted to
like do Hunger Games in real life as well is so like these like suits where you could, you know, electronic like uh laser tag where you could just shoot and and then it just like lights up. So, what about shotguns with bean bags, [clears throat] you know, cuz they use those for people to like take out like uh when the non-lethal loads, you know, they have like bean bags that they shoot out of a shotgun. The question I would need is like if if I shot you with it like 3 ft away, would you still be fine? If I I
guess you could probably adjust the pressure and stuff where it's not >> not really. >> Okay. Well, [laughter] >> I mean, you could, but you couldn't bury it, you know. >> See, this isn't Fear Factor. This is Mr. Beast. >> I understand. But can [laughter] you the gray It's a gray line. >> You know, it's so funny. I need to give you a blunt and let you just help me click on this video. I I can see this. >> There's something there. You just have to figure out an exciting way to kill
them where it doesn't actually hurt the stunt people or whoever's wearing the masks, whoever pretends to be a zombie. It would have to be something. I was thinking light him on fire. But that's >> Could you pull up the seven days abandoned city video? I and just skip to some random part. I'd love for him to see like the like how it looks because that with what you're picturing and that really would be something you can't find anywhere else. And that's what like gets me excited is when it's content you
can't find anywhere else. That's typically, you know, a huge indicator that if it's done well, people like it. >> Have you seen the show from >> from I don't think so. No, >> it's great. Great show, but it's about these people. >> Wait, look at that shot. Pause it right there. Look like like or so that's just one random building, but you can maybe go to the intro or something if you want to just show them like Yeah. This whole place like look at these buildings. >> Wow. Oh my god. This is perfect.
>> Yeah. And then like Yeah. If you pause it there, those are all the buildings in the city of I mean >> Oh, dude. This is the spot. Listen, the show starts at sundown every night, >> okay? >> As soon as the sun goes down, that's when the games begin. It does. Nothing happens until it gets dark out. >> Everything is in the dark. >> And these people have no idea when it's going to happen, when they're going to get hit, and so they try to get their sleep whenever they can. But you keep
them awake during the day with tasks. You keep them away. So dur during the day they they have all sorts of materials, they have supplies, they have all sorts of things and they have to figure out how to protect themselves, how to develop shelter, alarm systems for when the zombies are close. They you give them Yeah. Give them time to like figure out stuff to do to keep the zombies away and a limited amount of materials that they can work with and just let these people get creative and their ingenuity. But then you keep so
that they'll be busy during the day. So they're not going to be able to sleep. So at night time when it gets dark out. Yeah. Then they don't know when it's going to hit. So you have these people sitting around and it might be 7:00 p.m. 8:00 p.m. 900 p.m. and then 3 in the morning [ __ ] starts. >> 30 zombies coming and they got to shoot them all paint >> and they're creeping in. Like they're creeping in. >> Bro, you're getting me excited. I mean, it would be so [ __ ] cool to like let
them build a a structure or something and then like in Iron Legend where he has to point the lights cuz they hate lights. But like at night time like they'll have to we can uh hide lights throughout the city that they'd have to collect and then set up so they have good vision around their fort and everything and then they have like, you know, cycles where they take turns watching and stuff. And then we only send the zombies out theoretically at night or whatever the structure would be. So they have chill time or maybe
every night 40 zombies are unleashed and then so they're like they shot like 35 of them but they're like oh [ __ ] there's five hidden around the city. So that day while they're walking around they're like on edge and the tension throughout the day would be phenomenal. Yeah. There's so many cool ways to do it >> and you know you don't have to tell them that the zombies are only going to come out at night. >> Just have it that way. >> I'm excited. We need to stop talking
about this cuz I'm going to leave and go film it, right? And then [laughter] >> I'm I'm fighting the urge to go call my team. This is >> You also with the zombies, they can come out in the daytime. Just these people don't know because they never do it. >> True. Like the first five days it's only at night and then day six. Exactly. So So people get snatched up in the middle of their house. >> This company we used before as Gel Blaster, it's almost like airsoft but it doesn't hurt as bad.
>> Oh, it shoots water. And these vests that they have set up are sensors so you can almost like what you're saying. It's like VR laser tag >> so it lights up when you hit it. >> Yeah. And there's like a little talking system that says like you have this many shots left. You have this much. >> Can we see [clears throat] a video? >> Yeah. Is this a video? >> We did this at night at somebody's house. >> Oh, you did? >> Yeah. Yeah. Yeah. >> When did you do this?
>> A couple months ago. >> Oh, nice. >> I don't Oh, [ __ ] It's only coming out. >> Ah, wait. Actually, now that you music, but you pointed out I have seen like Nerf gel blasters. I actually never thought of that. >> So that I mean you could just redo the set the suits so it makes sense. >> Yeah. And then reskin the guns cuz those look a little lame. But yeah, that would be >> it's kind of lame. >> I kind of like shotguns with bean [laughter] bags.
>> I think I could easily picture the aesthetic you're looking for. I got to I have to find the blend between Joe's like recreation of this video and like what I could actually do. But there I actually am more inspired than ever. I think it's very doable. >> It's very doable. You just have to figure out a way to make it exciting but still not hurt anybody. >> Not hurt the zombies. You'd have to like armor these people up somehow. >> I mean, well, the the thing too is like,
you know, um, one way one thing that would help is like if the zombies were ex-Navy Seals or something, then it's a little different than if they were like typical Hollywood actors and things like that, which so I've learned for like some of these other things, like it's also who you cast into it. Like, you know, the Navy if it was like Navy Seals dressed up as zombies and I paid them all, you know, they wouldn't care. It also it could well it could be like a zombie army like an army some some army somewhere got
taken over and turned into zombies >> and those are the people you're fighting against. So you could you could put them with like plate carriers on and you know you you could armor them up a little bit so they could take some hits. >> Have some lore behind it. Yeah. >> Yeah. You could it would make sense too. I'm I bro I'm sold. I just got to find an abandoned city. >> Give them glowing eyes. [laughter] That's the only way you know that. >> This whole podcast is gonna be Joe
helping me figure out how to do zombies. It's >> Dude, it would be [ __ ] terrifying. Imagine just people that are in like this city. There's no lights, there's no electricity, and then at night time it goes dark. And maybe they have flashlights, but each flashlight only has like one hour of battery life. And so you have to like judiciously use that flashlight throughout the evening. Shine it around. >> You shut it off, you know. So you give like a little extra tension that the
flashlight's going to die because you only have one hour of flashlight battery. >> And then you see these red eyes >> like you give them like a a slightly glowing red eye. >> And that's how you can find the zombies. >> True. That would be cool. >> So you just look out into the woods like you see the [ __ ] eyes, man. You see the eyes? >> That would be crazy. Yeah. >> And the other thing too would be cuz I I go to like how do we execute it? We could do it too where like there's like
a every day at like a certain period we we pull off all the dead zombies which are humans and we just swap them with like uh I can have recreated versions of them there. So there's like actual zombie bodies like piling up and things like that. So as the video progresses they're like literally stepping over like mannequins that are set decked identically how the the people were so when they die and then they're just like literally stepping on zombies as they go building to building. That would be crazy. That would be crazy,
>> you know. And actually, because if I put a million >> chalk outlines around the zombies >> so you can identify the fact that this one's a dead zombie. >> Uh, or no, don't screw it. You know, let that be the fun part. But then we if we put like a crazy prize on it, we could do you only get the pri or maybe the prize is split amongst everyone who survives the whole 10 days or whatever. And then it's like to really build up like this crescendo at the end, we could have it where the final day there's a
massive invasion coming or something. So it's like the whole time it's what if like every day more and more camp. So day one it was 10, day two it was 20 and then 50 and then I'm like you know we're going to have 400 zombies come on the final day. So the whole video they're prepping for this like Game of Thrones type invasion. Not only that, but the people that get killed by the zombie, we think they're out of the game, but they actually become zombies. So when you think you won at the end, now the final
game is you're competing against the zombies. the zombies who can't win because they're already dead, but they make you lose. >> Yeah. And they know you're for it. You know what actually be even crazier is if if instead of Well, you know, maybe we have Navy Seals as the zombies, but also what if the contestants are like ex-Navy Seals, too, so they have like real strategy and stuff like that. That would be cool. >> Just get the most badass people that you can get for this zombie thing. Like
survivalists, >> martial artists, like be crazy, dude. >> Actually, that's not bad. like a, you know, a UFC champion, uh, Navy Seal, like Taekwond do, blah, blah, blah. And it's like, all right, what happens if you put six experts in different fields together and simulate a real zombie apocalypse? You have 50 acres of this abandoned city sealed off. We set decked it all and every day a wave of zombie that gets bigger and bigger until the big crescendo at the end hits. And if you survive it all, you split a million
dollars. >> I think the the really difficult challenge is figuring out a way to kill zombies that's not lame. >> Exactly. And it doesn't hurt anybody. >> Actually doesn't kill people. [laughter] >> I love how that's your your second thought process. But of course, >> but it has to because if you're hitting them even with a gel soft, it look kind of cool, but it's likew I could add those sounds in post, but we're big fans of practical. So, I'd have my team take apart the guns and see
if there's some way they can make it even though it's shooting the gel, like make it go bang bang and then add like the effects and and we'd have to reskin the guns to look like real guns. It would have to be some. It doesn't have to look like real guns cuz it could look be a gun from the future, you know? >> Yeah, that's lame. When you think of zombie apocalypse, you think it has to look like a gun that they grab from some dude's tape that they found in a house, right? That's what a zombie apocalypse
is to me. >> Yeah, I guess. >> Yeah. So, it would have to look like a real gun. So, that's why I like the shotguns with the bean bags. And also with a shotgun, like you're only going to get so many shells. Like you like as long as you don't have one of those big like taran tactical ones that has actually a magazine. You can hold like 15 rounds. If you can I think a regular shotgun like a Benelli. What can you put? How many shells can you put in one of those? I think six. I think maybe
six. Something like that is good too. You have a limited amount of bullets and reloading is hard. We just got to find out. Like maybe if it was like 20 gauge maybe if it was like 20 gauge shotgun like bird shot with with a bean bag. Maybe that wouldn't [ __ ] people up but it would make a big bang. >> And you'd be hitting them and if you could find a way to light up wherever they got hit. Like if you could put them in some sort of a suit where when they get hit there's like gel packs.
>> There's no way you can shoot shotguns at people. Yeah. There's just not poss. He's living in his utopia. Let him I haven't seen his eyes light up like this in years. Let him let him like a gun at a person. >> Okay. I don't know a lot about shotguns, so let's um find out. >> I'm never going to have someone point a real shotgun at someone else, but yeah. >> Yeah, you will. >> Trust me. We're going to we're going to work [laughter] this out. >> Oh, you want to you want to help
co-direct it? I want to help. >> Yeah. You'll see you'll accidentally see in like the background of one shot Joe like he's like yeah [laughter] it's like the Navy Seals are fighting off the zombie apocalypse. I want to be one zombie one night. I'll sneak in. >> Everyone's like, "Who's that bald guy over there?" That's just [laughter] a >> [ __ ] yeah. >> Shotgun damage on a zombie. You have to blow their head off, right? How would you >> Oh god. Get him started. He's going to
be talking about hit damage for 20 minutes forever. >> Well, it depends on what kind of zombie. Like Walking Dead zombies are so stupid. You can stab in the head with a pencil and they die. Remember, it was just going through the head cuz they would shoot him with those crossbows and like crossbow wouldn't even kill a person like with those field tips. They're using field tips. This is basically like a pencil going through you. It's not like a broadhead. Like if you shot an animal with a with a crossbow, you would
use a broadhead, which is a big sharp blade that cuts a giant channel through an animal. What those things are using is target points. Like that dude in Walking Dead, it would drive me nuts cuz he would shoot them in the hand. It would just stick in their head and then they'd be dead. >> It's so funny cuz get the [ __ ] out of here. >> I I watch the same thing and I'm like, "Oh, that's cool." [laughter] Different audience. Well, it's just all it takes is like one arrow to go into your head
and you're dead if you're a zombie. >> Yeah, totally. One arrow in the [ __ ] is this is nonsense. >> Yeah, right. Guys, watch. Yeah. One arrow in the head, you'd be Yeah, you wouldn't die. >> The thing is, people have lived humans have lived through arrows through the head like that, accidentally gotten shot in the head with a with a bow and arrow with a a field tip and lived cuz it basically just it's like a pencil going through your head. Really? The way people die from an arrow is hemorrhage.
you die from massive hemorrhage and it's usually because there's a blade. So like this like this is what the Native Americans used to use. >> But that that's >> this is actually Yes, that's that's an actual arrow head. But the thing about this is when it's attached to a stick, this is cutting. >> So it's causing hemorrhage inside the body. The little field tip doesn't do that. >> And the field tip wouldn't puncture enough veins where you just bleed to death. >> Maybe, but most likely not. I mean, if
it went through your heart, yeah, you'd be dead. But if it just goes through like this side of your lungs and pokes out your back, you'll live. >> Would you want to live? >> You would be in pain. It would suck. >> it would certainly suck. But it's not like getting hit with a broadhead. My point is I don't remember my point, but if I had a point, it would be got to be a level of shotgun. That's the What is the lowest powered shotgun available? It's not a I I know 20 gauge is light.
I've used those before for like shooting clay pigeons and I've used 12 gauges. You don't want to get hit with a 12 gauge, even if it's a bean bag. >> 10. >> Uh, >> smallest gauge equivalent to a 67 GAUGE SHOTGUN. >> OH, there we go. Now we're talking. That's a [ __ ] ass round. >> Oh god. >> Let's see what that looks like. [laughter] You're so >> shoot a Let's Let's see what a 410 gauge shotgun or 67 gauge shotgun looks like when they shoot like a [ __ ] gun. It
looks like it's going to still hurt. >> No, no, no. You'll be fine. >> Okay. Can I test it on you? >> Yeah. Yeah. Just give me a plate carrier and if you're going to use a bean bag. Yeah. Cuz that's what I'm thinking. Like if you have a chest plate, you know, so a plate carrier is bulletproof. >> Yeah. But what are you going to hit? Everything you'll cover up. You'll cover up the shoulders and the arms. You give them like military style armor, like body armor >> because it's not a it's not none of this
is gonna penetrate. So, if it's a bean bag round, what it is is just like it's basically a bag that's going to like >> shoot out of the shotgun and blast you. But I don't They're not lethal. >> Um, let me see what it looks like. >> I don't know which one I'm >> uh just go to a video just go to a video of lowest powered shotgun. Oh, that's >> that's weird looking. That's cool. That one looks cool. >> That one does not exactly what that's a revolver shotgun. >> Yeah, that's dope. I've never seen one
of those before. >> Power it says. >> Interesting. >> Yeah, the smallest but deadliest shot. >> Yeah, I think it's smallest in terms of like the size of it, not uh not the round itself. >> Yeah, this [snorts] isn't I did ask for lowest powered, but it's that's not what people want to click on videos. >> I know. I feel like most people who buy shotguns are looking for shotguns that don't >> Well, how about this? Look up 67 gauge shotgun. >> I had done that here.
>> And does it show you a video of that? Okay, let's see what it says. Let me see what it looks like when it's shooting. >> It says it's 12 gauge. >> Oh, that's a big >> Yeah, that's I'm trying to They're like modified 12 gauges. >> That's a lot. >> I just don't What the point? The shotgun isn't going to kill a zombie. >> Yeah, but it could in this game, Jamie. >> I know. You have to get so close to get a [ __ ] [laughter] head shot or whatever. See, it's more fun to like get
snipers and grenades and >> I don't know if you have to use head shot. >> This little kid's going to shoot a >> Yes. >> So that Okay, let me see. Can you give me some volume? Let me hear this. Put back that up a little bit. >> Yeah, that's what we need. We need that kind of shotgun with like a bean bag round or rock salt. >> I got it. The team, they're listening. They're on it. >> Yeah. Something where it makes an impact. There's a sound like a gun going off, but you can't really kill anybody
with it. >> This is totally possible, dude. You'd have to have like very strict safety protocols in the set, though. Because one of the things when I was in uh when I first moved to LA in like 1994, there was a guy that a friend of mine actually knew who was an actor who was on a set who uh took a gun that had a blank in it and thought it'd be funny to just put the thing to his head and pull the trigger. And he didn't realize that just the actual air coming out of the gun, if you put it right to your head, is
lethal. And he blew his brains out. >> Oh my gosh. >> Yeah. With a blank. He just didn't >> I mean or like the Alec Baldwin situation. >> Yeah, that was actually probably negligence because it seems like >> it seems like there was an error where they were using like real rounds and uh then they would take the same guns. They would use like real rounds on a range and take the same guns and bring them to set and they didn't clear everything. >> So, I don't know who's responsible for
that. I don't know what ultimately came out of that, but you're never supposed to point a gun, even if it's not loaded. You're never supposed to point a gun at someone ever. In movies now, like if you were, you >> I'm like so hesitant to this whole shotgun thing. Welcome back to reality, Joe. [laughter] >> We're going to be fine. In movies, you're supposed to like if I was shooting at you in a movie, I'm really supposed to shoot over here. And I think that came out of the movie The Crow
>> because uh Bruce Lee's son died because there was something that was in the gun itself. It wasn't even a bullet that killed him. It was like there was a particle or something that hit him from the blank. >> Well, there's effects in CG and everything's so good now, too. Like, you probably don't even have to put a blank in there. You just overlay the sound effect and I mean, put the effect in. No one would even be able to tell sometimes, too. >> That's true. But you want something
that's scary for the actual people >> and the recoil and stuff. Yeah. So it's it's more real >> like a really light shotgun. >> And I guess even if you know it's a blank like having a gun pointed at you as an actor makes you, you know, feel more in this situation too probably. >> Well, just rock salt. If you have a really light shotgun, even if it's a 20 gauge with rock salt, it would suck. It would sting. But if you've got these guys all protected >> and you could find a way where when it
hits them, like you have gel packs on them or something. So if you have them all, they're in like these like tattered looking white outfits, right? And when you hit them, there's red gel packs underneath and they splatter. >> And you could, you know, if you get a direct >> We did something similar when we recreated Squid Games. We put like squibs on them when they got eliminated and blew up. And so Yeah. You would put like little squibs and then when the sensors went off it would just and the
liquid would go across your body. Yeah. >> Yeah. So you could do that. So if you do that actually you could have blanks and maybe a laser sight. >> Exactly. That that's where we went with the Hunger Game stuff is laser tag and then it would just trigger squibs if you pointed at them. And then maybe in a in post like we'd have a track where the trajectory of where the bullets were and we could just overlay like the lasers or whatever uh in post so you could visually see it. But obviously in the
time it were actually filming practically it would just be you know invisible. You just know if you got hit if your suit lit up. And it seems like you could sync up uh a laser tag with an actual blank round >> to make. >> So you can make the boom and then the laser actually hits the person at the same time. >> Okay. >> Right. >> That wouldn't be hard to do because if you have lasers, you have guns that shoot lasers. That's what laser tag is. That's a pretty simple mechanism. All
you would do is have like sort of a dual trigger setup where you have as you pull the trigger back, you get the explosion from the round going off and you also get the laser at the same time. And so the squibs go off, you say the boom and then the squibs go off and you have it all coordinated together and then it looks wild. And so then YOU HAVE THESE ZOMBIES, >> BOOM, you shoot them, you see splatter all over their chest. >> The only other thing we have to figure out is where is this going? because of
what's going on my YouTube channel. We don't usually show gore. [laughter] Um, so we might have to hit up uh where we Yeah. where we used to put Fear Factor and stuff because that that definitely seems like a more It's going from like we're usually family friendly to now this is very rated R. But it >> family friendly because you're killing zombies. [laughter] >> Well, we Yeah, you you know if something's family friendly or not if you say eliminated instead of killing. So you're if you're eliminating zombies,
that's family friendly. If you're killing zombies, that's rated R. Well, they're already dead, so you're eliminating them. >> Ex. There you go. See, now we're bashing them. See, they're already dead. >> And and like you can tell if like a shows like for 18 plus or like 13 plus if like before they they shoot the person or whatever if it cuts away, right? And like there's all these little things. Not that we >> This could be wild. >> I mean, if some streaming platform was like, "Yo, here's whatever whatever a
blank check. Just make it happen." Oh my god. >> Amazon should do it. They need people over there anyway. >> Yeah. or I mean really even Netflix anyone really like it's it's the biggest no-brainer in the history of ever like the actually the fact that no one's recreated this is kind of absurd when you think about it but it's also like if traditional you know independent of like the shotgun stuff you're talking about like a traditional people with traditional world views did this it'd be
so stringent and structured and and stuff like that whereas like we if we did it with like the beast games mindset where it's just like there's cameras everywhere they can truly do whatever the hell they want and it's not like this like guarded thing and it's an actual abandoned city. Oh my gosh, it would go crazy. >> Now, we need a task. We need a goal. >> The goal would be survival, >> right? But maybe survival while you're trying to accomplish something. >> Okay. Well, then this is like a
mechanism that usually would work well is the the task every day will grow the prize pool. And if it's on a streaming platform, then the prize pool could be crazy, right? It doesn't have to be a million dollars. It could grow to 10 million theoretically if they weren't being cheap. And so then it could be like every day if you complete the task I put a million dollars in the prize pool. Each episode's one whole day. It's 10 episodes 10 days. And so they could technically grow the prize pool to $10
million. You put some like you know the UFC people and like you Navy Seals and like these hardcore people and you tell them like they could potentially share $10 million, bro. They would be trying their butts off those 10 days. The footage would be crazy. I mean they would they would probably be like practicing during the day like their rotations and everything on like holding off zombies. It would that would be really cool. >> Yeah. They would run training routes. >> You know, it's really interesting. We'd
have to figure out how the zombies get them >> because you don't want physical conflict between the stunt people, the zombie people, and the contestants. You don't want them to actually fight. Exactly. >> Right. So, like you would have to have rules as to what >> it would probably be in my default intuition is if the zombie just purely touches you, then you're just dead. Like we wouldn't be able to take it any further than that, you know? You know, but if they like >> right like 28 days later zombies, all
they have to do is like scratch you >> or breathe in front of you. Yeah, exactly. But in this case, if they touch you, that way it's not like the Navy Seal like pushing and flipping them off like cuz if you went to push them or touch them, then you'd be out. So people be keeping their distance, but even then it'd get pretty crazy if they're like cuz they're obviously they would run and there'd be chase scenes and stuff. So, >> uh, honestly, like I know some great stunt choreographers like Ken and a
bunch of other people. I would just call them and be like, "Yo, how do I do this?" and and they'd probably be like, "Oh, here's how I do it." Or whatever. >> Dude, this could be mad. >> this could be a mad >> to set the stage. It's like abandoned city, dozens of acres, sealed off. Like we I could literally build like a a wall around it so the seals and whoever the contestants know like this is the edge. They're walled in and then uh yeah, they're walking around and then we have some of the best set designers in the
like world come in and like basically we'd pick a time in the future. We'd say this is 50 years in the future and they would match exactly what all these buildings would look like 50 years from now. They'd put vines on this. If there's a gas station, they'd go through and like this is what would happen to Doritos 50 years from now. They'd literally mirror it identically across, you know, a hundred buildings. And then we drop we'd have a helicopter fly in, drop them off, and then it's like, you know, every day like we could have like
an eagle fly over and drop their task of the day. And then in the middle of the city's a million. Oh, that's what we could do. The prize pool in the middle if the zombies touch it as well, then they they lose the money. So they're not only defending themselves but also the prize pool. So in the middle of the city, so that's why they have to build a fort around it. And then every day if they complete their crazy task, right, which is distracting them from building their fort, then I uh a helicopter will
drop another million dollars on their prize pool. So then it's like, so episode one, they complete the task before the zombies come at night. And then it's like I come in on a helicopter, we have a rope lowered down. A million dollars is massive in ones, right? And then it unhooks. And now they have $2 million there. Like good luck, guys. And if there's six of them, then it's like you're now, if you survive are all winning over $300,000. And then, you know, but if you grow the prize pool to $6 million without getting eliminated,
you're all millionaires in nine days, bro. That would be crazy. >> And then, yeah, the zombies come in. We figure out the practical guns with the right sound effects. And >> yeah, practical guns, right sound effects, and what what entails you getting killed by a zombie. Yeah. Like, how do they >> And the other thing, too, to make it fun is if a zombie eliminates one of you, they get one six of the prize pool or whatever. So then now the zombies are incentivized, right, to try to So then
it's like if a zombie touches the Navy Seal, whatever the way is, it's like congrats, now you're a millionaire if it's later on. So then like as it goes on, things are going to get really tense on both sides. It'll be really cool. >> Yeah, dude. >> Cuz that's how you take it where people don't want to be zombies to now they're like excited to be zombies. They're like, "Oo, I I actually sneak up behind them and I get a million bucks." >> People are going to want to be zombies anyway.
>> True. Cuz it's going to look sick. >> It's going to be sick. Honestly, I would want to be a zombie. That just like imagine walking in a horde and role playing being a zombie. That'd actually be a pretty cool be so sick. You're It's total pitch black. There's no power, no electricity. You just see red eyes in the woods. >> While these dudes are sneaking in and you'd have to have some sort of rules like how the zombies can move, whether they can run, whether they can, you know what I mean? Yeah,
>> cuz like we have to decide are these 28 days later zombies that run at you or these like Walking Dead zombies that are like kind of like >> we probably start off that way, but they evolve with time. And and I'm a big fan of like usually when you have like uh people who are playing certain roles. They usually end up going rogue. It's really hard to get hundreds of people to do like certain things like you know in an unscripted sandbox environment. So, we would have to constrict them in a way
where like if we didn't want them to move past a certain speed, we'd probably have to figure out some way to put like a chain around their feet or something that physically wouldn't allow them to do it. Or like if you have 300 zombies going, right, you you can't redo it, right? Like if if one of those zombies goes rogue and and Scratch, it's like I can't reshoot the show, right? That's what that's what's so high stakes about things we do in a super world. So, we'd have to physically make it where they
couldn't do things they're not supposed to do in a perfect world. Or if you have 300 people, if 2% go rogue, that's still six zombies going rogue, which is brutal. This episode is brought to you by Blue Chew. I'm sure you've heard of Blue Chew by now. But let me tell you what they've been up to. They've been on a mission to get you bricked up for years and now the number one brand for better sex. Over five million happy men have bought Blue Chew for better sex. And you know what? Girls love the results, too. Their new 4in-one
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being advertised are intended for a United States audience. Yeah, it is brutal. But I think I think with pro with proper planning, if you really sit down and plan out what the what the zombies task is, what it means, and like what these people are doing, and what what what goals are they trying to achieve while they're there and while they're defending against zombies, you got to give them stuff to do during the day so that they're fully occupied so they can't sleep. >> Okay? [laughter] >> It's really important. Like the more
they do during the day, it optimizes the amount of money they can win. Like as they complete tasks, if they stay alive, they have a higher threshold. Whereas someone just [ __ ] sleeps all day. >> And doesn't get anything done. Even if they survive, they can't make any money. >> Yeah. I get what you're saying. >> You know what I'm saying? >> And that that works if these are, you know, hardcore like people. So it's good. Like if I normal contestants, they'd be like, "Oh, this is horrible."
>> That you want that though. You want people to [ __ ] out. You want a few people to quit because that there's always going to be people that won't >> you are hold to different standards and I that if I did that there would be maybe 10 trillion articles written about how I'm the most evil man on the planet. But >> if I made it too hard where people couldn't sleep or whatever. >> No, listen. You can't read those articles. [ __ ] those people. You just got to make an awesome show. The awesome
show is you keep these [ __ ] awake >> and you make it so that they can choose to sleep if they want. But there are tasks to achieve. And if you can complete these tasks, you have the potential to make a lot of money. But if you don't complete the tasks, you can't make any money even if you survive. >> Prime sold Amazon, Netflix, whoever wants it, let us know. Like, >> right, you got to keep these [ __ ] awake. So that night time is terrifying. Can you imagine seeing
people sitting there with their shotgun >> and opening their eyes and looking out and seeing red eyes in the woods like [ __ ] We get a tight shot of their faces and as they're asleep and then one of the other guys would go zombies and you hear bang bang and then they wake up and they grab their gun. >> Well, that was that's the problem of people randomly shooting wild while there's other people around them. So, it kind of would have to be blanks and lasers cuz now that I'm thinking about
it, like people are going to spaz out and accidentally shoot some in the face. This is where >> especially if they're tired. I've done uh I mean obviously you did unscripted with with pctor but I've done lots of unscripted stuff with lots of people and exactly when you were talking about the shotgun stuff I'm like I you know there's just no shot in hell that you would we'd ever be able to it would have to be like but I love the gel rounds and we could do it in a way where we set that the guns where it looks really cool
and we could recreate the sound effect but then gel rounds like those it's essentially like the Nerf ones now I'm remembering them like they're like water that explodes on impact those would be perfect honestly. Yeah, but you want blanks cuz you want the bang. You want the bang for the people, for the psychological effect. This the fear. It's in the middle of the night. It's dark. You're making a bang go off. The flash of the bang going off. >> And then maybe to avoid people being able to shoot each other. Maybe at night
time they're completely separated. Maybe at night time. >> No, you want them together. I'm telling you, like if they built a fort around the money, what you want in the shots is you always want to >> people to be able to tell what they're competing for and like their why. And you usually, but you don't want to have to say it, right? You don't want to have to say, "Oh, I'm competing for this money." But if you have the money in the background of the shot, intuitively viewers will be like, "That's what
they're competing for." So like a fort built around it where they have walls and they're standing on it and you see the money behind them in the shots. Like intuitively to a viewer, you're going to instantly understand the motivation and it's going to be uh like I mean it will just be so crazy the shots. Maybe it's like a super advanced game of hideand seek at night where the people can't talk. They have to be very quiet because the zombies are have like hyper hearing like you give the zombies like Walker
game ears. You know what those things are? >> Uh no. >> It's like uh do you ever go to a gun range? >> Uh yeah. >> Cuz you know you have those headphones. You can hear everything else way louder. But when guns go off it kills volume above a certain amount of dec. >> Yeah. So they can hear everything. So if you hear somebody whisper like that, the zombies like will be able to key in on it, they'll know where the people are. And these people have to [clears throat] hide from the zombies at night.
>> True. Because I guess the other thing is if they built a fort around it, how would the zombies even get to them? Right. Now they're going to have elevator. >> So instead of that, you have people that are trying to hide. So you got these zombies slowly creeping through these abandoned buildings looking for people. >> Yeah. We'd have to get it to wherein where the the seals and stuff couldn't like lock doors or anything, right? Because, >> right, no locks. So, basically, >> no doors have locks. That's what makes
the hideand go seek so good. All the handles or all the doors are removed. >> There's no locks. >> So, every every night maybe we we would brainstorm it more, but it theoretically they all have to hide in a different building or something. They couldn't be in the same building and then the zombies scatter across the city and then wherever you are in the building, people have to be able to get to the zombies have to be able to get to you unrestricted, right? Yeah. >> And so maybe before we release the
zombies, we'd have a producer just go in and and walk a path like, "All right, there's a factual path where you could die to a zombie. This is good." And then we let him lose to make sure there's no cheating. >> There's something. This could be wild. >> This could honestly This is one of those things where I say this to my team quite a bit. It's either going to be like the worst show imaginable that people clown on or it's going to be like the number one show ever. And there's no in between. Like you don't do this like
kind of all right where people are like, "I like it." It's either like cringe, we failed, this sucks. Or it's like, this is the greatest thing ever. Why did this not exist before? Like The Walking Dead or what's the HBO show called? The the one with >> The Last of Us. >> Yeah, The Last of Us in real life. Like how has no one done this? You know what I mean? Like like actual true simulation and like if we executed it properly. I really could see it being like a number one show in the world type thing that
people would like cuz also you have to think like the world is ran by clips these days. I don't you know on like Tik Tok feeds, Instagram res and YouTube shorts and like it is arguably the most clippable thing ever. Like any 10-second scene of that you could just throw on YouTube shorts and it go viral cuz it's freaking zombies getting shot at. >> And you know how cool they could make those masks look? >> I mean, get a real special effects guy to work on those masks. Yeah. >> Like one of those expert can you search
up Mr. Beast zombies? Uh we have a video on our channel from like I mean God knows how long ago seven years ago where we we did like make like a mini zombie horde but not like in a simulation like this just for fun to see how people in public would react and like the it looks disgusting the things they were able to do. It's pretty crazy. >> Yeah. Special modern special effects and makeup artists. They could do amazing stuff, man. >> Wait. Uh go if you could find like a close-up of my face or like it was like
crazy. We we just brought in people. >> Yeah. Like like that kind of stuff. Like look at my face right there. Wait, pause it. It's freaking wild, >> dude. You could totally do something like that on the outside of one of those masks. >> Yeah, 100% >> 100%. >> Yeah, that that was really all bad. >> That's the look you what yours looks like with like the teeth and everything and [ __ ] up flesh. That is the mask. >> So, you take that hard airsoft mask and
you put that [ __ ] on it. >> Joe, the problem is I want to go work on this now. We [laughter] give me like So, it's it's funny. I have this thing where uh this might sound like crazy to some people, but when I you can you know when you feel your heart rate get elevated. When I talk about an idea and I can feel my heart rate get elevated, I'm usually like that's a good indicator that it's like a good idea cuz it means I'm getting like dude this is a good idea. >> Yeah, I I can literally feel or not
anymore but like a couple minutes ago I could feel my heart beating cuz I was getting excited and it's like that usually almost always correlates with people because if I'm getting excited talking about it you have to think like a lot of things right now are because of Tik Tok and reals and stuff they they go viral because of word of mouth and so like if just talking about the idea gets someone excited then that usually means like a lot of people are just going to talk about it and if a lot of people are
talking about obviously a lot of people watch it and so that's why I call it kind of like the heart rate effect like that that's like my number and signal that like people are going to talk about this and freaking love it if we turn. >> I can see it. I can see scenes. I can see darkness starting to settle in on the town and I can see the people like trying to figure out where to hide and what to do >> and the eyes at night. That was genius, too. >> Yeah, dude. I can see the eyes.
>> And it's interesting because it's like uh combining the vin diagram of us, right? you're kind of representative of the very like uh I don't know your like uh just ability to really think deeply of like what makes it [ __ ] cool and and you're really hyperfixating on what makes the zombies cool and like the realistic nature of it and then I'm hyperfixating on uh just kind of the overall set design and things. There's like a vin diagram in the middle where we combine like the two like obsessions
and it really like merges together and makes something beautiful. >> Yeah, man. And you you could also have like not just zombies, you could have like some other things that are out there too that can get people. >> Yo, Jamie, can we get 10 days on his schedule? Can he do one [laughter] of the Well, the Actually, no, because you wouldn't You don't need the money. But it would be cool if you were competing in it because then that would be insane. >> Yeah. I just It's too much time.
>> Exactly. I know. Just cancel some podcast. >> I like the idea of it though. >> How about we or never mind. You pick them up in the car to take them to a podcast and they're like, "Oh, whoops. We're in an abandoned city. Oh, here's your shotgun you talked about a year ago, Joe. Wow. Anyway, zombies are coming tonight. What? He's going to leave and not shoot zombies? Come on. >> Have you ever done uh sandbox VR? >> Uh, is that the one where it's like the you just go in and there's random worlds
and you can walk around on them? >> Uhhuh. It's It's a warehouse. You go in there and they have fans and stuff, so it like simulates like the wind. And you go in there and you put on a headset and you put on a haptic feedback vest. And one of them is called Deadwood Mansion. That's my favorite one. And you go in there and you shoot zombies. You're in a mansion. You're in this like abandoned mansion and rats come out and zombies and there's guys in the ceiling. It's [ __ ] awesome. You would love it. But
you might get some ideas if you do that because >> you mean we we're co-producing this now. You're you're too invested. You just spent 34 minutes on a whatever podcast like ripping on it. >> Well, there's something to it, man. I I just I see it in my head. I'm like that would be an amazing show. I just see these people like in the like in a a parking structure like setting up getting ready and the sun's coming down and they're like, "Look, we got to we have about 20 minutes of daylight left."
Yeah. >> And you realize like, "God, I'm so [ __ ] tired." >> Well, and they're like, "There's still $200,000 left we could earn today, but we need to start prepping this." And one guy's just greedy as hell. And another guy's like, "We're going to lose if you do that." and like infighting and stuff as we're getting like dramatic like you know B-roll of it from like wide shot cuz everything too could be shot really far away. So like it's like lenses are punching in and so it's not like there's
a camera crew on them >> and you could have each day when it's tasks, right? So you have to accomplish something and the more you accomplish the more money you could potentially make. Each day is an escape room. >> So every day there's new puzzles to solve. There's and then you're getting [ __ ] tired because you're not sleeping. Actually, the escape room is a good uh a good throughway to do the task. It's not like some goofy stuff like move this rock from one side to the other, but like an actual escape room
and maybe the million dollars that win each day is inside like uh like so it could be like I drop a vault every day in the middle and then like you have to do a series of things to figure out the combination that are hard and then when you solve it then it goes on the money pile. >> Have you done many escape rooms? >> Uh like I live in Greenville, North Carolina. There's not like many there. >> Me and my family we do them everywhere we go. They're [ __ ] awesome. And the
best ones are in Vegas. >> They have insane. They have an IT one in Vegas. It one and It Two. You're in the It's [ __ ] incredible. It's so good. And it's huge. It's like 30,000 square feet this place. And they actually have Penny Wise the clown. They have an actor who wears the [ __ ] suit and looks just like Penny Wise and scares the [ __ ] out of you. It's amazing. But those kind of people, you could recruit those kind of people to design puzzles and things where people have to do every day. And
then you're dealing with sleep deprivation and people having to work together and not Oh my god, dude. >> And I know the perfect people for it. We uh did uh for Salesforce, we did their Super Bowl commercial this year. And in the commercial uh I hit a million dollars uh in it. Like basically if you watch the commercial just with your computer in the commercial, you can win a million dollars. And there's like a bunch of random clues and puzzles hidden through it. And uh over and so the first
thing it did take took you to a website that just like loosely explained it. Over 60 million people visited that site and attempted it, but it still took weeks for for people to find the million dollars and it was like one of the craziest internet like puzzle hunts ever because it would like take you to this website which would then would take you to this other one where you'd have to call a number and like it's a 4-hour voicemail but like at the very end I would like say like 1 2 3 4 8 blah blah
blah and if you weren't recording this you're going to have to listen to all four hours to get hang of and then it's just like sending you everywhere and uh it's basically like a hundred of the most complex puzzles on on the internet and like it took this a group of like really highlevel puzzle solvers almost an entire month to to solve it even with a million dollars on the line and millions of people were trying it and there's a whole subreddit dedicated to it and so I just uh I just basically went on Redd and I got all the like the
most cracked out like uh puzzle solvers in the world and I was like if you had unlimited budget how would you make the most insane puzzle ever and then that's what they came up with and it was like it's like hard to even articulate the the steps on it like some of it was uh uh how do I even I don't even know how to describe it was like so complicated like sometimes there's like a page with like a a bunch of buttons on it, like a million buttons, but only one works and like you have to go through and click it
all. And so some of them were mundane and then other stuff is like, you know, a paragraph of text and you have to like use some old language like decipher the text to figure out what the words were. And so like each puzzle required like a different skill set to like get through >> Yeah. I could I could think of all sorts of different things you could have these people do like during the day. These different tasks, different puzzles that they have to solve. >> Yeah. There's like languages I didn't
even know it exists. So like in the commercial I'm wearing a belt that just had different colors on it. But if you put the colors in order, it like translates to this thing. And like I mean I don't even understand what half the things were, but people were able to figure it out eventually. Like they were they were just showing me like oh this represents braille these dots. And so we put them in this wave and then if you combine it with these colors and it got like pretty insane. And so it all ties
back to like the Super Bowl commercial and like all every little thing in there. Uh, and like one part of the puzzle is you have to find locations on a map and like in the commercial I hold up a grenade and it's like a one plus question mark equals like whatever and uh it ends up being like uh but the text is yellow and like uh it's like a stone was drawn on it and like it basically meant yellow stone and then you you put in Yellowstone in like this location thing on a different website and then it
unlocks this and you had to draw like a circle on a globe. It got like pretty crazy and wow. >> Yeah, I know. which is why like tens of millions of people attempted it, but it took almost a month for someone to win a million dollars. And like that there's a million dollars online and all you needed to win it was your computer. So, it was like pretty cool to see like communities form and like people are doing like daily like podcasts and updates on it of like what what the next like step of the puzzle were cuz what
you'll see in these puzzles too is like uh cuz we also did one years ago. I love doing these like online scavenger hunts that with just your computer you can win a bunch of money and you'll see like when some like one person will will solve a thing and then hundreds of people will solve it right afterwards because they'll go post it on Reddit or they're working in groups and so it will be like stand still at like step 42 you know no one's there and then you'll just see one person goes on this website
that's step 42 and then tens of thousands of people would go there and but then as you get closer to the end you you stop seeing that effect they start being more secretive and and quiet about it and so it's pretty cool to see like the psychology of how they do it. >> You could have these people completely unarmed in the beginning and the only way they can get guns is to solve puzzles. >> Yeah. Or just find them, right? Because if it's a big enough city, we just go >> Well, maybe that's the puzzle. The
puzzle is finding guns. Like if there's some sort of a some sort of a puzzle and if you unlock that, it'll give you the location of where guns are. >> Yeah. Yeah. And maybe uh you know I I also think of like fun stuff too like we could give them like there could be a gun safe or armory in this city but it's like they have to like break into it right and that could just be a thing that takes like a ton of time like uh so they have to like go find you know I maybe one of the contestants we make
sure is like uh certified in like explosives and stuff and there's they have to like oh no no no shot stream platform would be okay with this but it would be cool if we let them like there's like mixtures and stuff to make a bomb hidden throughout the thing and they have to go find it and he makes like a mock C4 and puts it on it and you know and then that's how they get in the gun safe. But maybe it's more like a what's it hacksaw or whatever and it's like we make we get a safe where if you hacksaw it for like 10 hours you you can
like break the lock on it and get in. So then someone just has to stand there and hold it >> or you give people a stethoscope and uh a book on how to crack safes. >> And you have like click click click click click try to figure it out. >> Yeah. And someone's just like there for like two days straight. But then if he gets in it's just just straight loaded with ammo and stuff. So, it's like a riskreward. >> There are old school safes that you can do that too. I don't know if they could
do it with the new ones, >> but if you have like an old school safe where you can actually hear the tumblers turning, click click. >> Well, we could also just build the the the lock. I mean, the beauty with the team like ours is like it it's possible. Just like get the safe that looks aesthetically how you want and then just replace the lock, right? >> Yeah. Just make it so that it's fix it's solvable, not complicated. >> Yeah. Yeah, that would be cool because then it's like well I'm a big fan of of
when they have agency and so it's like you know it's like we could even lay it out there like this will take days to solve and so you could spend days going collecting guns or days making money to grow the prize pool or you could spend days trying to get lucky on this like safe that is doable but there's no guarantee you figure it out and having tons of stuff like that that's what like makes it interesting too for the viewer because you're like uh I love in these kind of reality shows where a viewer can
ask what would I do right and and that's what tends to be what like uh people in families when they watch together they love like like in Beast Games when I offer someone a million dollars but you have to eliminate your friends you know sometimes people turn down the million dollar sometimes people take the million dollars eliminate their friends and like that's an interesting thing to go well if I was in their spot I don't care like it's a million dollars the point is to make money that's why I'm on the show
take the million but other people see that and they're like no like my integrity is worth you know I wouldn't take a billion dollars over my integrity right and for you know and some people you know even though it's a a game show they're like no I I care you know And so, but giving them like these kind of dilemmas all throughout it, too. So, then as a viewer, I can be like, "Yeah, well, I wouldn't do that. I would just go scavenge, you know? It'd be cool." >> Also, you could make it so that ammo and
certain supplies are only available at night. >> So, so they're incentivized to move at >> you have to go out. You have to decide whether or not it's worth getting caught, whether or not you can sneak around and grab the ammo. And then you also have to find it. You have to find the ammo, maybe find food, find supplies. Like supplies are left in duffel bags at night, you know, bro. There's so many ways we could take this. Something that would be cool is every night we move their pile of money into a
random building that they don't know, but it's all pre-selected. So it's not we're screwing them. So like we as producers know the 10 buildings each episode. So then night comes, come in, lift up the money, we put like a helicopter literally lifts it up, puts it on top of a different building. So now they have to get set up in this building to defend it. But they they weren't planned on it. So that's why cuz also Yeah, that's the other thing. You have to make where every episode's not the same. So then now every night time
would be different because they're in a different building and they don't know. >> Yeah, that's cool. >> And finding like having like random ammo caches. Maybe during the day >> they have to solve the puzzle that lets them acquire a map and then they have to figure out where these random ammo dumps are and supply dumps are and food dumps are. So they're already hidden. >> Well, actually, you know what? >> But you have to go out at night to find them. >> What would be really cool is if we can
find an abandoned city that had like miles away like some other little location that we could like So they find a map and it's like yeah on the other side of those woods but it's like a 10-mi hike. You know what I mean? And so could you get there, go grab tons of ammo, and then get back before nighttime, right? And so then that's also like I'm a big fan of like seeing diversity and biodiversity so things don't feel repetitive. So then they're going to a different city, but they're million or whatever the prize pool is
still in the other one. So you have to go and then come back to defend it at night. And so it's like now you get like you can like dual cut because you can have the people in the city, you have the people journeying through the woods and it's like interesting to cut back and forth. And then if they go out to that city and they make the journey and they realize this is going to take us 10 hours to solve this. By that time it'll be 2:00 in the morning. It's already going to be dark. We should go back now.
Look, no, [ __ ] it. We're here. >> Exactly. And agency, right? Do they do they stay and spend the night there and trust their friends and they have no maybe no walkie-talkie so they can't communicate and their friends are like holding down a fort with a million dollars on top and they're like where the heck are they? They're like and we get so many cool shots like that, you know? There's so I mean we've only done this in an hour, right? An hour or so. There's so many different possibilities
if you just sat down and worked this. It must be so fun to do what you do, dude. >> Exactly. Well, this is see what we're uh doing right now is we're what I would call blue skying and we're we're not thinking about for the most part restrictions. We're just thinking about what to create content and a lot of that's lost. Like people in a lot of writers room, they'd instantly be like you can't do that or that's not possible or whatever. And it's like we're right now we're just figuring out what is the
best show possible and then I'll just have people go figure out what is possible or not. And in reality everything we've said is possible. It's just certain things will require a little bit of time like the safe, you know, using a modern safe but changing the lock. That's possible. What does it cost and how long does it take? Right? And you just go through and you attach all that to everything and you do a very first principles way of going about it and it's just objective. It would take x amount of time. it would cost this much
money and then like you know and then you just go through and figure out what's worth it, what's not as opposed to you know every step of the way people being like no you can't do that go ahead and redo it and it's just like a it seems obvious but I'm not really sure of many media companies that approach it like we do which is >> no well the thing about what you've done is you've built it from the ground up with yourself and with your team right so you've never had a bunch of executives telling you what you should
be or shouldn't be doing and that's why it's so great >> it's like these a bunch you have creative people and then you have the business people. And the business people, they think they're creative, but they're generally not. And they want to tell the creative people what to do so that they can say, "That was my idea." And so then you get a bunch of people in meetings that give you terrible advice and terrible ideas. And then they also want to compare it to shows that have already been successful. Exactly. Well,
we've already done this and why don't we do it this way? >> And then you don't get the purple cow effect, which everyone knows. And you these >> What's the purple cow effect? >> So if if you're driving down the road and you see a cow, who cares? You'll never think of it. But if you're driving around down the world a road and you see a purple cow, you're going to think about it like, "Why was that cow purple?" And it'll stick in your brain. It's the same thing with content. If it's a show you've seen multiple times
or a format that's similar, you won't think twice. But if it's a purple cow, if it's something you've never seen, then you'll think about it again. And that's what's counterintuitive to how, like you were saying, most execs think, they think, well, we did this before, did well, repeat it. But it's actually the inverse of how you should look at it. And thankfully, that's why with Beast Games, I work with Prime Video because they just give us creative control and they're like, you know what you're doing, you can do it. But well, a
lot everyone sees that creators are growing bigger and bigger audiences and so a lot of you know every platform on earth is trying to work with them and I can't count the amount of times like a creators worked with this streaming platform and then you know what they have is great but then the exact start giving notes and it starts to lose a little bit of the soul a little bit the funny and then it goes from this like amazing thing to like it's all right and it's like uh it's just so frustrating because it's like you're paying them
because they get millions of views of video because they have a core audience and then you're stripping the thing away that got them that core audience and it's like why are you even working with them at that point and more and more platforms are like waking up to it but it's just like comical how slow they are to it and like they should just trust them more. >> Well, it's hard for them because they have to put up so much money and not everybody's Mr. Beast. Yeah. >> You know, that's the problem. It's like
you have a great vision and you're really good at executing but some people aren't and so if you're going to dump a bunch of money into something, you see them making a disaster, you're like the Joker 2 or something like that, you're like, "Hey, hey, hey, the [ __ ] are you doing?" >> Of course. And that's where it's like well what to an exec might be a disaster to like a creator might be a masterpiece. And so that's obviously where but it it's evolving and I mean I think obviously with Obsession I mean
they just gross $400 million. Is >> that crazy? I still haven't seen it but I heard it's amazing. >> What you would love it. >> I know. I just don't go to movie theaters anymore. >> I don't either but like that one as with how well people were talking about it. I had to see it. >> It'll be streaming soon. I think it'll be streaming in July or something like >> Yeah. Obsession Back Rooms which made by creator um Amazing Digital Circus. They've been crushing it, Iron Like. So,
it's like Hollywood seeing it more and more, but the writing's been there for years. But now that I mean, we just had essentially four hit films made by creators back to back to back to back. >> Well, did you see Talk to Me? >> Uh, no. >> Talk to Me, the horror movie. >> No, it it it was great. These two guys from Australia, they were hilarious. These two brothers, they came in and they they talked to me about it, but they were making YouTube videos. >> Yeah. What was their name again?
>> It's called Talk to Me, right? >> No. What's the creator's names? >> Um, Jamie will pull it up. >> Brothers, Michael and Danny Philippu. >> Okay. So, they're so funny. They They were on the podcast. Both of them speak like a million miles an hour. >> Yeah. I'm I can't think of their channel. They're uh >> the >> Rakaraka. Yeah, of course. Yeah. I I've >> That movie is great. Have you seen it? >> Oh, no. I haven't seen it. No, >> it's really good. It's really scary and
it's very original. >> Wait, when did you have the Rakaraka brothers on? >> A couple years ago. >> Oh, really? >> Two years ago. >> Yeah. They talk fast as hell, >> dude. They're just I'm like trying to corral them. was like, "Hey, I don't know what the [ __ ] you >> They're they're super cool guys. I last time I hung out with them, I uh weirdly enough, I they're really into Uno and I whatever. I I like competitive games." And I played a $1,000 game of Uno
against one of them [laughter] and uh uh so we filmed it for like a little short for them and um and I lost. And I was like, "Okay, well, at least this will be funny." And then after they leave to like go back to our show, they're like, "Fuck, the SD card's corrupt." And I was like, "Oh, what?" So, we didn't even get to upload it. So, but it was just funny because it was like we had this like mini set and we were playing like a really intense game of Uno where we were like slapping cards cards corrupt.
That's crazy. >> I know. It was like wild and like we were like flipping desks and like going like [laughter] we were just the most batshited game of Uno you've ever seen and it's just funny. The kids came like like taking over top. Yeah, those guys are super cool. Well, they made a movie about a hand. And so it's like this ancient hand that it looks like a sculpture and it's got all this weird cryptic writing on it. And if you put your hand on it, you hold on to it and you say, "Talk to me." Like all of a
sudden you get >> possessed by something and you you're supposed to let go within a certain amount of seconds and if you let go within a certain amount of seconds, you're okay. But somebody doesn't Somebody doesn't let go. And the It's I don't want to say anything more. It's really good. >> Is it Is it like scary scary or just me? Okay. >> Yeah. It's a horror movie. All right. It's fun. >> It's really good. >> My My fiance loves horror films. So >> you'll love it. It's really well. And it
was like when I saw it, I was like, "This is crazy. These guys, like super young guys, just energetic, enthusiastic, creative guys, just figured out how to make a horror movie. >> And it's all done in Australia." So it's like everyone's driving on the wrong side of the road and they're all Australian people. So it's like it doesn't you don't have to have famous actors to make these amazing movies. >> It's like it's not really necessary. >> Well, like the back rooms I think the the director I think is like 20 years
old or whatever. I mean very very young and I think it just crossed 100 million. >> Obsession same thing, right? >> Yeah. Yeah. I think they're a little older, but yeah, in their 20s, YouTubers, and they make like Curry, they like just the silliest, goofiest like skits on TikTok and Instagram reels. And now, you know, and you watch Obsession, it really is like one of the best movies I've seen in a while. And it's just like hilarious to see like the the jump, but when you look backwards,
it's kind of like Steve Jobs says, it's hard to connect the dots going forward, but you can connect them looking backwards. When you look back at his skits, they were very well shot and very, you know, like uh beautiful, and you could you can like kind of connect in your dots. I can see how this person made hundreds upon hundreds of these like little scenes on Tik Tok and Instagram and then that led to being able to compile a bunch and and it was like essentially practice for the movie. And uh it's just cool to to see the
progression of so many directors going over. And what's interesting though is when you see these things happen, there's obviously a delay, right? Because producing films takes sometimes years. And so like now that you see all these hits bang bang bang coming out of the creator space over in traditional Hollywood then it's not you're not going to see the fact six months from now but 18 months from now I bet I would bet money you're going to see dozens of other movies you know made by creators and obviously these people are going to
get more funding and because now everyone's eyes are being open to like what should have been open a while ago but that this is what people are watching now like especially people under the age of 30 they grow up watching YouTube and they're spending you know two hours a day flipping through sub 60C vertical feeds of Tik Tok reels and in uh you shorts and this is this is culture for them. This is their world, you know. Like I don't watch besides Christopher Nolan, like I'm not really going to a movie theater
for anything, but when a creator drops a movie, I'm like, "Okay, like I want to see what they did." You know? >> I always want to see what new innovators are coming up with. Like people that are just like thinking outside the box, that aren't they're not trapped in that sort of a weird world of like how to make a successful film. They just they're just they have a creative vision and they're just trying to follow it out. And people are not limited to whatever genre you know them from. Just because someone
makes like funny TikTok reals doesn't mean they can't make a great horror film. >> Well, think about like Jordan Peele, right? Make Keem Peele made this comedy sketch show and then all of a sudden he he makes these, you know, like Get Out and you're like, what the [ __ ] >> It seems like uh comedy sketches is the gateway to great horror films. I mean, I'm sure people have connected that dots. I'm probably like two years late to saying that, but I never even realized that. But yeah, Keen and Peele,
Curry, Baker, a bunch of the other people. So funny. >> Well, it seems like if you're creative, you can be like most people have a variety of things that are interesting to them. You know, you like comedy movies, you like horror movies, and just because you make comedies, doesn't mean you don't have some good ideas about something that's absolutely terrifying. >> Yeah. And I wonder too, I feel like horror films it's a little easier to do on a smaller budget because it's like a lot of it is like the unknown and you're
not necessarily having to show it and suspense and stuff whereas like you know you don't really see like >> I can't really think of like a um sub like couple million dollar action film that like really crush because like obviously those are very expensive. So, it seems like also a good place where you can make something like the difference between a $100 million horror film and like a $10 million horror film, I would argue honestly really isn't that big. Like, >> well, it depends on what you're doing,
right? >> But what makes it good is is the the premise behind it, right? Like the the tension and like if the the the thing that's scary like makes you feel that way, but like feelings aren't directly correlated to money spent. And like, you know, you you could have like this monster that doesn't appear to the end and you don't need to like CGI it throughout the whole thing, but if you tell the story in the right way and the constant tension, you can uh feel like phenomenal throughout the whole thing.
>> Yeah. And a lot of the older films that didn't have the kind of special effects that they have today in terms of like CGI like there was something better about not seeing the monster very like American Werewolf in London. It's the best example. You barely see it. You see it for like literally a half a second a few times in the early parts of the movie. >> I I haven't seen the movie, but >> Oh, you haven't seen it? Oh my god, it's amazing. >> Speaking of not seeing the movie, I did
watch X Machina after the last podcast. How good is it? Yeah. Oh, it was really good. You know, honestly, I was like, uh, it's probably silly, but I'll watch it cuz, you know, Joe told me it years ago. I loved it. I I didn't realize it was that good. >> It's one of my top 10 all-time favorite movies. Also, because it's coming. >> That's coming. >> Oh, now. Yeah. It's more relevant than ever. Did you see the computer electronic show from Vegas this year? >> Computer with the drones
>> CES on. Well, they have everything. And one of the things they had was an AI companion. And this AI companion is a hot Asian lady with big boobs. And uh the the lips don't sync up with the mouth, which is with the the way it the sounds coming out, but it's talking to you in AI. >> So, it literally can have a back and forth conversation with you just like Perplexity can. >> Yeah. or chat GBT or >> it's doing it with a voice. So with a hot voice >> and it's like that's common, dude.
>> Well, of course I mean the the language model is already there, right? You can open up Gemini right now and talk to it like a normal human and if you just tell it to respond quick it will talk to you >> and it'll talk to you with slang. It'll talk to you and say that part like it'll say it'll >> Well, one thing that's it's funny I um I play this uh board game a lot called Dune. Whatever. Like a big nerd. But there's like this one >> it's called Dune. Yeah, yeah, it's a recreation. What's funny, I had even
seen the movies when I started playing the game. I didn't realize there was movies. I didn't even know there was books. I just was looking for like fun strategy board games that I used to play a lot of katan, but problem is katan. It's like dice roll and you know, if you get unlucky, you don't really win. There's like games where, you know, there's a a skill ceiling where, you know, the best player always wins, which is chess is a perfect example of that. But then it gets to the point of like, well, if you want to be really great at
that, it's who spends the most time doing it. So, I don't want one that's 100% skill, but I don't want something that's too much randomness. Sorry. I take board games a little seriously because I love strategy games and like uh because if it's too much dice roll, like theoretically Monopoly or Katon, then it's like who cares? It's just whether or not you got lucky. So, that it's like I did a lot of research into like finding a game where there's like a little bit of randomness. So, it's not just devote all your life, but there
like has an infinite skill ceiling. And that's where I kind of landed on this game called Dune and I started playing it. And it also had to be a game where enough people played it where I could actually find people play it. and uh I got really hooked into it. But it's ironic because then I I saw like the movies were dropping. I was like, "Oh, that and then all the characters started to make sense after I watched the movies after I've been [laughter] like probably a thousand hours into the game." I was
totally backwards on the IP. But uh anyways, because we were talking about talking to AI, one of the top players like um makes YouTube videos on it and I was like kind of curious like uh what he would do if he was like in certain move like positions as me. So, I just took all the transcripts of like a hundred of his YouTube videos and I just put it into Gymni and uh and I was just like, "Hey, you know, uh respond to me based how this person would and talk to me like this person would and like what
would this person say in this scenario and then when I was like playing a game, I would just ask a question like the the player's name is Dino, whatever." But, uh and so I called it dino.io. And I'd be like, "What would dino.io do here?" And it was pretty funny because it would respond just like him because it had so many like uh words from all his videos, like dozens of hours. And it it was uh and like uh I know one of Dino's friends, his name is Chay. And I was like, "Would you take a bullet for
Chay?" And Dino's like a very analytical guy. And like the AI was like, "Well, it depends. Is it in the foot? Is it in the chest?" And it responded exactly how like my my friend would like to a tea like with his same manurisms and everything. I was like, "This is crazy." Like this is absolutely insane. And um and then so I would put it where it was on a Discord call and like Dino we would be playing and then I'd ask question and I'd be like, "No, actually Dino, don't say anything." and I'd ask Donald.io and
it would respond exactly how he would respond in most these situations because it had so much like contextual relevance from all his live streams on his YouTube channel and it was it was pretty crazy and um yeah and so it's uh it was just so surreal. So talking about like the robot thing I just wonder too if like if you put like a pendant around someone's neck and you just recorded them talking for like a week or two and then you just fed that into an LLM and then you were like hey talk to me like this person
talks like you could have that you know whatever Asian robot you're talking about. You could have it literally talk to you like some other human, right? Um because it's interesting too because I was like, "Hey, give me a breakdown of Dino's speech." And it was like, "Hey, 0.15% of his words are um uh around.3% of what he says is like it gave me like a full breakdown of like the last 100,000 words he said, what percentage they are, how he typically structures his things. Like if you put him in a stressful situation, he'll like kind of
respond more like this, but if it's more chill, he'll use this vocabulary." It was like really cool. Uh, but also scary because I was like, man, I have a lot of me talking, right? Like this podcast. Theoretically, people could just take dozens of hours of this and just make like a little Jimmy.io and it's enough where it can pick up on my speech patterns and how I would respond to certain situations. >> 100%. They could do that easily and then just put you in a robot and now Jimmy lives forever.
>> Exactly. Or you could just have your robot be whoever, which is like kind of weird. Like ill. >> That would be very weird. You living with you. Imagine you have a robot and you get the robot to do stuff around your house >> or hiring a housekeeper. You you come home and Jimmy's vacuuming. >> Oh god. Well, more cynic or not even cynically, just sad. It's like, you know, if you lost a loved one or something and then Yeah, I know. But >> that's pet cemetery talk. >> Yeah. But if someone's like really
grieving, they might, you know, do it because they want some normality back or something. >> Probably feel empty and hollow and even creepier. You have a robot that's pretending to be your husband >> of Yeah. >> Yeah. [ __ ] off. That's crazy. >> I know. But it's just I don't know. These next few years are going to be crazy, man. Everything's developing so rapidly and it's just I >> Yeah, it's uh 2036 is going to be completely different than 2026. >> I know. Isn't that there's never been a
time where the future's so uncertain where no one can give you a really accurate map of what 10 years from now looks like. The difference between 1930 and 1940, not much other than world events, you know. Yeah. The difference between like 1,600 and 1700, not much. Not much different. Maybe better boats, you know, maybe better musketss. >> The difference between 2026 and 2036 is going to be who [ __ ] knows, man. >> I know, man. Full-on Blade Runner. >> I mean, it's just like the some of the
people I see working on like, you know, augmented reality glasses and like where, you know, like there's animes where people get trapped in video games and stuff like that. I could really see like, you know, with AI advancing with more and more compute where you could just, you know, put on a headset and live in a video game and you you could literally just gender or generate whatever the the world is you want in literally like, you know, 10 years from now potentially just real time generate the video game you want to be in and and
cater to what you like. And just so many possibilities and obviously with humanoid robots just skyrocketing. I mean, it doesn't take a genius to see, well, with intelligence, you know, computer intelligence getting better and humanoid robots, all these just tens of billions dollars pouring into it. there. Obviously, someone's got to figure out how to merge them together. And yeah, I mean, 10 years from now, we're definitely gonna just there's going to be humanoid robots and so many things that now would seem weird as hell, but
10 years from now, we'd be like, "Oh, it's normal." >> 10 years from now, you're going to have a show where people have to figure out whether or not someone's a robot or a real person. >> I would say 10 years from now, that would be five years from now, probably. 10 years from now, I I feel like that would just be like, you know, is this a rock or an iPhone or whatever. Like, no one would care. they're just going to be normalized to especially like younger people like younger kids who grow up
with chat GBT and AI and stuff like that. It's like it's just intuitive to them you know to go use these things or um and as opposed to other means and so it's just like as that generation you know grow once they become a thing then give it a couple years for people to get used to it and normalize to it and then you know it's not going to take that long. >> Yeah. It's going to be very very very weird. >> Yeah it is. It's like and it's also like scary because you don't know the implications like whether it'll be
negative positive you know for some people will be negative for other people it will probably be positive right you know um like if you're a VFX artist in media you'll probably be able to spend more time doing cool stuff and creative work and and less time like going frame by frame and like color you know like no one actually enjoys like rotoscoping someone's hair and and like you know so you can you know remove a background shot or whatever. So like for certain people like that ideally, you know, it
allow them to, you know, instead of you just, you know, draw a circle around them and then it just collapses on them and AI just figures it out. So you're not going, you know, frame by frame and drawing around their body and it does that and you can spend more time doing actual like creative fun work, you know, and hopefully that's where it goes and not to the point where you just don't even need the person entirely. But it's like anyone's guess where like the puck ends up stopping, you know? >> Yeah, it's going to be real weird, man.
Real weird. It's going to be interesting, you know. Hopefully, we'll survive. But [laughter] >> I mean, I'm an optimist. I think we'll survive. But yeah, >> I'm an optimist, too, but I have a feeling that uh we'll have a different role in society. >> That's for sure. >> I don't think we'll be the leaders anymore. >> Oh, that far. Okay. >> Yeah. I think AI is going to take over most things. >> Including government, including allocation of resources. It's going to
probably restrict people's ability to make decisions because we're so destructive. I did I listened to your podcast with uh Mark Andre and and I do like what he said or not like but it's just interesting when he pointed out that like you know AI is the smartest doctor in the world is the smartest blank in the world is the smartest of everything right and typically you know billionaires like him would be only have limited access to these highle professionals in each industry but now essentially democratized that and
everyone has access to the smartest person in the world in each of these industries and so it is pretty interesting because if it is omn uh not omnipotent but all knowing and knows all these things like it's like scary because it's like we don't want I as a human I'm like no I don't want it making those decisions but if you like purely take emotion out of it logically it's like well would you rather a human with flaws that could do something fairly bad or this thing that has a lot more context and you know knowledge and
experience right you say you want an experienced person making a decision well technically this has the experience of everyone ever in history on the internet right so but it's also >> I don't even know man it's crazy but hopefully for the most part right now at least it seems like it's allowing people to do less less like busy work and less things that they don't enjoy and focus more at least in media what I'm seeing focus more on things they they do enjoy like I was saying like the example of
not having to roto every single frame on a body or you know being able to previsualize scenes or or whatever. So I it's like it seems and everything I'm I'm seeing and maybe I live in a bubble on Twitter. It seems like it's it's not killing that many jobs yet. But >> not yet, but it could. But the idea is that it could also provide so much wealth for everybody that we no longer have to think about money in terms of like you need food, you need shelter. Like >> yeah, >> like this is universal high income is
Elon's concept. He thinks that literally people are not going to have to work anymore. But then the problem with that is like then you run into human nature problems. And so we have to teach children how to pursue their interests rather than how to just worry about having a job to feed themselves. And so then you have to give them motivation. So you have to explain to them at an early age that going after tasks, completing tasks, doing things that are difficult and challenging is actually exciting and fun. And that's what you
should generate. And then we're going to have to reward people based on that. And it's just to figure out like what incentivizes people to do things because if they don't get incentivized and then >> we also have VR and AR and games that you can play all day long that are way more exciting than real life then you don't want to just take your government money and play Call of Duty all day. Especially if it becomes VR Call of Duty. >> Exactly. That's where it's going to get hard because I think of like how
addicted to video games I was when I was a kid. I mean, still to some degree now, but like and if it was in a headset in like a completely different world, like, oh my gosh, like my poor mom, like, good luck getting me out of that. like she struggled to get me to stop staring at a screen and making Call of Duty YouTube videos and playing Call of Duty when I was younger and you know uh but if I was like actually in a headset oh and all my friends are on it, you know, and then you take it off and now you you have
freaking homework and like real life stuff and like you went from the most overstimulating beautiful different utopia world where everything's amazing and you're with your friends and you're having fun and then you take it off and you're back in like real life which sucks. Like that's like a whole different level of addiction than like current video games would have. And I mean, I don't know what the timeline is on that stuff, but it's it's clear that that's going to happen in our lifetimes. >> That's the Matrix, and that's coming.
And there's going to be multiple levels of that. And it's also going to exponentially get better and better with each iteration. Exactly. >> There's no way to stop it. It's going to happen. And that's sandbox VR, but times a million. If you go to play those games, you're in a small room that's like a part of a giant warehouse where they have these things set up. And your room is, you know, like 50 ft by 50 ft. And you move around in there. you do a bunch of stuff. But if this is an actual [ __ ] warehouse, you have physical
boundaries that exist like and then you're in a virtual space where as you're walking it looks like the actual ground that you're walking on. Yeah. >> And you're you're involved. You won't be able to tell what's real and what's not real. >> And with those omniirectional treadmills and stuff, when someone cracks the code, it's a I you've probably never heard of it, but there's a popular anime called Sword Art Online. It's where don't it's just a a guy gets uh trapped in a video game and he lives his life through there
and I remember watching that when I was younger and uh I remember like when I was really young fresh off of watching that anime I was like man I hope they figure this out in my lifetime so I'm like 80 years old I can just put one of those on and just live in the video game and it's like at first he's scared but then he ends up loving it because it's just like everything's great and um uh and yeah so I think uh yeah there's just >> well the problem is like what's real and what's not real you know is Is it really
important for things to happen physically in in the real air quotes real world or will it be just as fulfilling to exist in these virtual worlds? >> Yeah. I mean there I remember when I was younger I would play like this game called Wizard 101. It's like World of Warcraft like an MMO RPG. And like there are definitely times in my life maybe there are short periods where like when I was a young kid like my character in that game definitely mattered like pretty similar to like me in real life.
Like I was really hooked you know on that game. And so like I could see it like you know where people like look at people who've dedicated their entire lives to World of Warcraft there's you know probably hundreds of thousands or at least tens of thousands and it's like you know if you could recreate that same effect people would feel that same way if I'm 90 years old and I'm bedridden like I don't care put that headset on me like I'm done let me just live it out in here you know someone come in stretch my
my limbs every couple of days like you know put an IV in me I don't even want to take the headset off to eat. >> Well then there's a question of is that already happening right now? So if a simulation exists and it's so good that it's impossible to differentiate >> between the simulation and real life and you know there's a lot of people that are very intelligent people that believe we are inside of some sort of a simulation currently. Elon's one of them. He said the odds of us not being
in a simulation are in billions. >> Really? >> So something akin to a simulation he believes is running right now. Oh, this is gonna >> So maybe maybe [clears throat] we are in Beast Games, you [laughter] know, >> some me a thousand years in the future, >> the hundth version of Beast Games. >> Yeah, it's it's I mean, yeah, with compute growing and growing, it's it's if someone figured out how to harvest the energy of a single star, that >> maybe that's what this is about. As we
grow older, technology becomes crazier and crazier and it reaches some sort of a tipping point while we're alive and this is the end of the game. >> That would be crazy, >> right? It reaches some sort of an event horizon. actual civilizations similar to us, but then they just wanted to they lost, you know, like how we lost a lot of our ancient history, they did too. So there this is a simulation to see how did we come to be with all this stuff and so yeah I mean yeah if you're harvesting the energy of a sun and you
have all that compute I mean look at what we're currently able to do with just data centers on the planet like it's not farfetched to think you could put have someone put a headset on or whatever and simulate you know trillions of things. So >> not just that, but then there's the reality of the structure of the universe itself. Like subatomic part particles acting differently when they're observed experiment. >> Yeah. So it's like okay, what what effect is consciousness having on reality itself? And are we limited in
our senses and our ability to recognize the impact of it? And do we live in a siloed version of reality that's we're imprisoned by our psy limited senses of sight, smell, touch? Exactly. >> Like there could be way more weird [ __ ] going on around us all the time. We just don't have the ability. And that's what the simulation is. >> But it's not as simple as like you show up with your lunch pail and you go to work. No, there might be some weird [ __ ] that's going on. Yeah. All along with
consciousness. It's uh you know we did a video where we helped a thousand you know blind people or people who couldn't see again with cataract surgeries and I I did think about that it's like fascinating because you know if they didn't have other humans around them they they just would have never known that sight was a thing like they you know if we as other humans didn't tell them I mean they just couldn't see and so it is like is there a sense that we might not be aware of that >> a bunch of them I bet
>> yeah who knows I mean but that that is like an interesting thought experiment and like because like to those people. Um it was uh you actually a random memory I just got too, we we also did a video where we helped a thousand deaf people hear again. Um and a lot of them it was just giving them like really really advanced hearing aids and that you know and they just hadn't heard in years. And there's this one scene we did where um a a guy had a newborn child that was like a couple years old but was
deaf since the the child was born and had never heard his child. And so we we put it in and it like really really amplified sound where he could actually hear. He hadn't heard sound in god knows how long. And then the first thing um he heard is we we had his child just say daddy and he like lost it. That was the first word he heard in years. And it was the first time he ever heard her. And um I don't even know why that memory popped my head. But yeah, that was that was a like one of the most special things
we've we've ever filmed was like >> that moment right there. I was like, "Wow, that's crazy." >> Yeah. We we assume that the senses that we have detect everything that's around us, but we we know that's really not true because they're so limited just in terms of our ability to see things, right? We see more things with a microscope than you can with a naked eye. Exactly. >> And we have no idea what the senses are missing. >> And all you have to do is ask yourself if you were those people and you didn't
have other people around you telling you, you wouldn't have known. Like you would have thought that was reality. And it's just Yeah, it's >> you I don't know if we'll ever know, but >> Well, just think about the sense of smell and where that is. There's an invisible thing and when someone farts, you go >> Exactly. And like >> Yeah. It's kind of crazy. >> You have no idea. If you didn't have a sense of smell, you would just be existing just like everybody else. And without a sense of smell, life is not
that much different, you know? It's different, but not that much different. Like everything looks exactly the same, but no one can smell anything. >> Yeah. You know, but think of like gases and all sorts of like a gas leak in your house or weird weird [ __ ] that you smell, skunks, all that stuff you'd be missing out on. >> I guess if you had to get rid of one of the five senses, that would be the one. >> Yeah, exactly. Like I feel like that's the least necessary to survival.
>> It would suck. Food wouldn't taste as good. Yeah. >> You wouldn't know if you had BO. >> Yeah. But for the most part, your your odds of living are don't really drop that much and like your overall happiness wouldn't change dramatically. >> Yeah. The only thing that would be a problem is uh impact by chemicals. Like you wouldn't be able to smell like horrible chemicals that your body's like rejecting. You know, there's certain things you smell. You go, "Oh, what the [ __ ] is this? I got to get away from
that." Because your body's letting you know like this is toxic. Whatever you're breathing in is not normal air. You would that you would environmental poisons would be a problem. But other than that, regular life, if you lived in a contained, safe environment like most cities, most offices, most places that people work, you're it's not that big of a deal to lose your sense of smell. >> Yeah. You know, it's it's funny because uh on the car ride over here, I was listening to a podcast we did whatever,
four years ago, and it's like uh essentially like the entire podcast uh I was way younger back then was all about like YouTube data and analytics. I don't know if you remember that. And it's like I do uh like one thing I I've noticed it's interesting because like I I started making videos when I was 11. So my entire life is on the internet, right? And like my puberty every development and stuff and I I look at that our old podcast and like it is so like uh brutal like I have borderline like autism on like this one subject and
it it's like I was so onedimensional back then because I was just young and I'd only ever done one thing. It's just so interesting because it's like if uh someone were to theoretically search Mr. Beast Joe Rogan and they you know if they clicked on either one of these podcast it' be two completely different experiences right um >> but you look differently. >> I mean you look great man. We were I was saying before the podcast you look fantastic. You lost weight. You look really healthy.
>> Thank you. Yeah. I was uh telling Joe before the podcast I lost 50 pounds between the last one and this one. Um >> that's awesome man. >> Yeah. And and last time when you would ask me about movies or you asked me about telear all these things every because I was listening to it on 3x be my car right here every single thing I was like I don't know I [laughter] don't know I was like one thing and one thing only I know YouTube and I was like I know nothing else and I I blocked everything else out of my like my world
which is interesting because I actually think that wasn't a positive right I think if I consumed more other mediums and culture it would have been better inspiration I would have been a better storyteller so I actually don't think it was a good thing which is why I've like since then opened up and like I let more things into my mind. >> If I could push back on that though, I think it allowed you to be hyper successful because you were so focused on it that I I think it really worked out to your benefit. I don't I don't
think it's a bad thing. >> Yeah. No, I think that the hours put in. Yes. But it's like instead of consuming four hours of YouTube a day, allowing like allow myself to occasionally watch a movie. I think I would have been more tapped in and understood how to tell stories. >> When you were younger and you that's a part of the process. >> I know. It's just so funny listening to that podcast cuz I even I as myself I watched that I was on the car. I was like, "Wow, I like seem like borderline
like a freak on certain things here [laughter] cuz like you were like you would like change the subject on certain things and then I'd instantly bring it back to the one thing I knew like YouTube data [laughter] and like I I could like tell that I didn't even know and I would just be like, "Oh yeah, that thing." Anyways, retention and it was just so funny uh listening to it. But it's just interesting though because you know I'm sure you see like a lot of your your podcast you do most people consume
it through clips on social media, right? That's their exposure to it. >> Most people consume most things through clips. >> Yeah. And what's fascinating though is clips don't have context on the the time range, right? And like you know, so like whatever a clip from the podcast we did years ago, I'll see on my feed or it'll just randomly start going viral, one of them now. And like um and like sometimes it'll be things that like, you know, I've grown up or I don't like necessarily agree with or or whatever. I
I speak differently. But because they're not like timestamped, it's like interesting because a clip from something you did years ago can randomly go viral now and people won't even know that it's like years ago. And it's so fascinating because they they just like pop off and it's like more people are going to listen to this podcast through like random clips probably >> 10 15 times folds than like actually going on Spotify or wherever you post it, iTunes. Yeah, probably. And uh it's so interesting because that's like the
new form of culture especially for younger people is sub one minuteish vertical content you know that they swipe through the feed. >> Um but it does inspire people to listen to the whole thing and only a certain percentage of them will do that. >> But it's like uh that's a a thing with sporting clips like you see the game-winning touchdown that you you watch that probably gets watched more than the actual full game. I saw a survey of like 56% of people now prefer to watch a sporting event through clips
as opposed to like the actual thing. Like they'll just get on their feed. >> I guarantee you that's the case with like the UFC cuz I know for the UFC when they analyze the performance of a show like how many people watched it on Paramount Plus versus how many people consumed it on Tik Tok in >> It's many manyfold. It's like, you know, they they they get hundreds of millions of views on social media. >> Of different, you know, >> I haven't watched the fight live in a while, but like, you know, the the the
White House one, I mean, I I saw everything on my TikTok feed. I mean, I probably saw 150 clips of it. So, I have like a relatively good grasp of what it looked like and what happened, but I didn't watch it live. You know, >> if you wanted to watch that one live, really, you should have been there. Like that was when you really absorb how bizarre it was to actually be at the White House. It was very bizarre. The whole thing was very surreal. Like me and Daniel Cormier and John Anick, there was so many moments like the day before
the event where we were we're rehearsing. So we're standing by the oct and I made a video of it where I put it on DC is like the White House [laughter] and like I'm showing the White House. There's the cage and then the White House is right there. >> Yeah. And the fly over and everything. >> Nuts. But see, that's how what I was telling you about the Roman coliseum before. That's how I felt. But I didn't get the like, >> well, you know, they were going to do Elon Musk versus Mark Zuckerberg in the
Roman coliseum, but it was going to cost $150 million just to secure the venue and and set everything up. >> I mean, I could have hooked him up. >> Also, it would have been a terrible fight. >> Would have been destroyed. [laughter] It would have just been a >> He thinks he's big and so that's gonna be enough. But Mark knows how to fight. Mark is like really into it. He trains all the time. I mean, he's obsessed. He brought this this guy that I know, Dave Camaro, who's a worldclass coach who's a
Brazilian jiu-jitsu black belt, judo black belt, has been training him. Like, he's training with like hardcore people. >> Well, because I uh I don't think he'd care if I told the story. Like the first time I talked to him years ago, like uh you know, we just shooting the [ __ ] chatting, and then like at the end of it, he's like, "Yo, you want to come train MMA or whatever at at my my lake?" And I was like, "Oh, um, [snorts] no, but I appreciate the [laughter] offer." But it's just like instantly
like that I could tell that's like his way of like bonding and and building friendships. And like Yeah. He just like he was being very serious. Like he wanted to roll it. And I've never done that in my life. And I was like, "Uh, I'm >> Yeah. He invited me to go bow hunting with him." [laughter] >> So, it's definitely not fake. Like that was a one-on-one conversation. >> No, I know you know that, but a lot of people think he's just like puts on the facade or stuff, but like Oh, and
ironically, like our first time beating, he's just like, "Yeah, let's hang out. Let's do like go roll on some mats and stuff like he was being dead. >> Well, the way you could tell that it's not fake is watching him train >> because there's no way he could be that good if he's not actually putting in the time cuz I watch even his striking, his jiu-jitsu, all that stuff is like it's clear there's many hours been spent working on technique to achieve this level of proficiency. I mean, he doesn't
look like a world champion or anything like that, but he looks like a guy who's training a lot. >> Yeah. you know, there's no way you can't be enthusiastic about it and be doing that. So, he's he's definitely really >> I know. Every time uh I listen to whenever you have a podcast and you talk about the UFC and stuff like that, it always makes me like I feel that masculine urge to like go train and do it, but it's like I I wish I could like wish I could fork my life and have like one where I keep
going down this path of just grinding 18 hours a day and building all these companies and then another where I could like pursue fun stuff like that and like because that would be fun like to >> Well, how old are you, Jimmy? >> 28. Yeah, you're still so young. You could just do this for another 10 years and amass so much money that you can never spend it. And then 10 years from now, you know, just slack off a little bit on that and just go do a bunch of stuff. And not only that, you could
create content doing a bunch of stuff like Mr. Beast discovers the world. Like you could you could do anything, man. >> Yeah. I think >> you're so young. Like you have so much time ahead of you. >> Yeah. It's hard to even I I think you you like as humans we like build the patterns and stuff and I've been working so many hours every day for so long that it's like like literally like ingrained in in me that it's hard to ever really imagine a world where like it shuts off because you have to think like I started
when I was 11. So basically now all I really do is just you know work whether it's building companies or making content and like another 10 years from now that would be essentially 20 years straight of like training my nervous system of like this is what you do all day every day like constantly being in war mode obsessed with it. So, it's hard to envision a world where I could ever shut it off. But, uh, >> you know what's interesting? You and I have been doing it about the same time. Like, uh, we started this podcast around
17 years ago. >> Holy crap. >> Yeah. It'll be won't be 17 years in December, I think. So, right. I think in this December it's 17 years. So, it's basically we've been on these parallel paths. >> Wow. Which is crazy. You know what would be funny? um is if it like envision like 17 years ago you had 11-year-old me sitting here and [laughter] then you sitting there and like comped it to today. >> That would be amazing. >> AI is now going to do that. >> So what are you going to do? You're
going to do uh a show on YouTube. >> Where'd you get this idea? >> YouTube. >> Did your mom know about this? >> Should you be in school? I'd [laughter] be like I was such a like >> how many hours a day do you spend working on content? Hey man, go outside. >> Go talk to a woman. [laughter] I I mean back then too I was so like introverted and self-conscious like I probably wouldn't have said anything. I would have been like [laughter] uhhuh you know because you have to kind
of be a little it's it's interesting too because uh it's like very accepted to be a content creator. It's like cool people love it. It's like even parents now like you know they're like do it and they realize that while being a content creator you learn a lot of different skill sets and it teaches self agency etc. But back then, I mean, it was like you're batshit crazy, very frowned upon. And like, so it's so funny to see how that changes because like, you know, it's the number one most coveted job in
in America right now. Like, if you were to go serve survey like a 100 random teenagers, >> a lot of them, a good chunk of them would say they want to be a content creator. Maybe not specifically YouTuber, but between Tik Tok, Instagram, influencer, like, you know, like, and so >> it's probably the number one job that kids want. >> It is factually. Yes. And so, but you know, when I was coming up, heck no. It's like what are you a a weirdo? That's not a job. Like YouTubers don't even make money. How are you going to
make money? You're going to be homeless. And so it's so funny to to see how it it changes. Um >> the same thing with podcasts. >> Back then I would tell people I'm doing a podcast and they would be sad like oh poor guy. [laughter] Like what the [ __ ] wrong with you used to be on TV like oh I'm having >> Yeah. You've fallen from grace. And it's so interesting too to see like, you know, as like YouTubers and stuff first got started getting big, like they all used as launch pads to jump to Hollywood
and then it's like the ones like me who are just like who really cares, you know, like just stay over here and focus on YouTube are the ones that are the biggest and like just believed in the future. This the same as podcasts as well because there's a lot of people that started off podcast and then their podcast got a little bit of popularity and they went and did a show somewhere and they got and they it sort of stalled them out in the podcast world. >> Exactly. because now you're working for
the man air quotes and you're working for some studio or something like that >> and split time and you're not as passionate and stuff. Yeah. Yeah. Well, and it's something I think about too, which is a message I feel like a lot of people need to hear because a lot of people don't realize that, you know, um, you know, not everyone can make tens of millions of dollars or maybe be as successful as like you or I can, but I do believe most people if they, you know, find something they like, put in a a lot of hours, like
a ridiculous amount of hours, consume, you know, basically everything's available on the internet now, consume all knowledge available on how to be good at certain things and then, you know, do a thousand iterations on it. um then they can come out the other side and do it for a living. You know what I mean? I feel like but most people aren't exposed to that kind of I mean to be honest rhetoric like they they think still you know their parents went to college that's how you get a job and so a lot of people today because obviously
your parents educate you and teach a lot of these things and I'm not saying college is bad just think it's the same pathway and then they get in a lot of debt and they don't fully realize that you know if you just like there are like you know certain content creators that might blow up in two years and there are others like me that take 10 years and it's just like a distribution chart and you know probably the average somewhere in the middle and you just have to like there's no like that time frame you can give yourself.
But if you're surrounded with other people obsessed with the certain thing you're obsessed over, whatever it is, you're you put in 10,000 hours and in those 10,000 hours you do a thousand iterations and you consume all knowledge available on it, it's like, you know, the better you do it, the further to the right, like the two-year mark you'd be of being able to do it for career. But, you know, it's sometimes it will take longer and you just have to give yourself enough time in it, but eventually you can make it happen. And I
think that just more young people need to to hear that really. Um because they they just don't even really the dots don't connect in their mind that that's really even an option, right? Like >> well, it's a completely new career path, right? And the only re the only way that people really can get a map of the territory is from someone like you who's gone through the very early days of it and they could show, hey, not only is this guy successful, he's [ __ ] hyper successful. Like this is not a dream.
Like this is a possibility. You just have to figure out your version of what he did. Yeah, and it's a process. >> But I would argue it's not even just for content creation. Like if you want to be an accountant or really anything, it's like just put in a lot of hours, do a lot of iterations, surround yourself with great people, and obsess over it. Stay focused, consume it, and then recognize like you might be like, "Oh, well, this person did it in 10 months. Why is it taking me so long?" It's just
it's average and statistics. and just give yourself enough time frame and like it's it's hard to again I'm not saying you'll make tens of millions of dollars but if you want to do that thing for a living it's if you follow those those you know trades like it's it's going to happen eventually um because >> well you have to be processoriented not goal oriented you know the process is getting better at stuff the the goal of being financially secure comes with it eventually but if you think I want x
amount of money well that's what you're going to think about you're not going to think about the actual thing you're making so it won't be as good so you'll probably never get there >> bingo >> yeah and this is the, you know, one of the cool things about owning a comedy club is that we've uh set up the club. So, there's a real path like these people understand how you could become a professional because becoming a professional when I first started was this very vague weird thing like you never no one knew
how it was done. Like you went to open mic nights, you did open mic night. How do I get paid? How's how do I ever be a professional? Yeah. And that's kind of how we did it. But what we set up at the comedy club, >> we have a real creative director, this guy Adam Egan, who is the creative director at the comedy store, the talent coordinator. He watches all the open micers. He and he finds people that are good. We have two nights of open mic nights. And then we have Kill Tony. So we have Kill Tony the show which is
every Monday where these people pull a random name out of a bucket and you have a chance >> phenomenal show. If people don't watch it, it's hilarious. >> The best [ __ ] show ever. And these people get to do one minute of standup and if it blows up and they do well, they get to come back. And if they get to come back, then all of a sudden millions of people have seen them do standup and now they're selling out comedy clubs and they have real careers. And some of these people were just
grinding it out. And you know, my friend Dick Flynn, he was out in Atlanta doing it. it. My friend uh Ari Matty was in Estonia and he went to Australia for 10 years just grinding trying to make it in comedy. Gets on Kill Tony. Boom. Now he has a career. It's incredible. >> And and I don't recognize those names, but like as me of a case study, right? If they're doing stuff in Estonia or other I never would see it, but if they're on Kill Tony, I'll see it. Right. And there are millions of people
like me that we're not like we're casual comedy watchers, right? I don't, you know, maybe I'll watch a Netflix special here or there and I watch Kill Tony. And so like if you don't exist in one of those two things, you just don't exist in my world. And there's so many people like me. >> There's a lot of people now like that particularly. And we wanted to set up a network. We wanted to set up like a real pathway where these people can you could see, hey, other people like like like Cam Patterson, he was a door man at the
comedy store and now he's on Saturday Night Live or Dorman at the mothership rather and now he's on Saturday Night Live. started out at the mothership and he was working there as an employee >> and he was funny and I know who he is because of killed Tony. >> Yes. Because of killed Tony. Exactly. >> But there's multiple versions of that now that are coming out of the club. And so we wanted to set it up like that. So >> you still have to do all the work, but we want to like like illuminate the
pathway. Exactly. Like there's a clear path. >> Well, because the it's a different skill sets, right? like being able to get attention and get in front of people might be a different skill set than being funny and being able to make them laugh and you know the things that make a great comic. And so it also makes it a little straightforward for people who might be just world class in one comics but they they don't know how to scrge up enough money to travel the world and do all these things and smart enough to
figure it out. And so like handling that part because at the end of the day like as a viewer I just want to watch funny people right you know >> there's also you have to be able to see other people who have done it already and how they did it. So because of a guy like Cam Patterson goes from being a doorman at the mothership to now being on SNL, people see it and they go, "Oh, it can be done. What did he do?" Well, he kept killing every time he got on stage. So that's what I got to do. I got
to work on my set, really grind it out. And I was with this guy three years ago and now this guy is rich and he's famous. Like this is amazing. He was poor just like me. Like literally working for, >> you know, uh you >> I'm sure you pay well. Yeah. >> Yeah. But I mean, doing road gigs and doing whatever you can, guys are barely getting by. But that's the key. It's like you got to know that it's possible. And before someone like you became, you know, a real content creator, but imagine just trying to explain to
someone what your YouTube show, what your goal was, imagine this. Imagine 15 years ago, you sitting down with someone when you're 13 years old and trying to explain, "I want the show to have hundreds of millions of subscribers. I want billions of hours consumed worldwide. I want it to be like one of the biggest shows in human history and I'm going to do it on YouTube." They be like, "You're out of your [ __ ] mind." Yeah. >> Yeah. And well, and back then like viral videos back then were like 2 million
views, right? And so like if you would have said back then I want to get 100 million views a video like I mean people would call you the the a lunatic like you're just delusional. Not even delusional like a a certified like lunatic. Like you're not even living in reality. >> But now that you've paved the path and then you've shown people that it can be done, now you see >> everyone's has a lot more confidence to reinvest. >> It's a real career path. It's a real career path if you pursue it the way
someone pursues learning how to play guitar and being in a band. Like do it the right way. I want to be a pilot. What do I have to do? I got to go to pilot school. Got to do the work. Put in the go through the process >> like factually or I mean I don't know if it's factually but it's like millions of people over the next 10 years that will you know find a job you know being a creator or working for creators right I know I mean dozens upon dozens of creators who are hiring dozens of people each. I have 150 open racks in my
business. I mean they're you know these creators hundreds of thousands of people are going to become creators themselves full-time and those creators are going to hire millions of employees over the next you know decade or so. So even if you which is what I see a lot of people who try to become a creator who end up failing they end up being phenomenal you know partners or employees for uh other creators right and there the space is growing so big and there's just so much demand for it because not everyone who
did stuff in traditional Hollywood you know acclimates as well over here so there's just so much like everyone I know just needs like five or six people. So, it's like it's pretty useful thing and it's like almost like the equivalent of getting a college degree, right? If you're a teenager now and you put in 5,000 hours, 500 iterations, you obsess over this thing, blah blah blah, you come out the other end. Even if you don't make it as a YouTuber, you now you know how to edit. Now you know how to
tell a story. Now you have all these character traits and um yeah, some other YouTuber will pick you up in a heartbeat. >> Yeah, for sure. And it's also it's this is the new Hollywood. I mean, this is really >> I mean literally now I mean four of the biggest films came from creators. It's like not even like it it is like a factual thing now. Some of the biggest new IVs are coming out of them. It's where all the viewership is going. I mean, when I was on this podcast last time, I it was probably like whatever
1.8 billion people use YouTube every month. Now it's over three billion. You know what I mean? It's it's growing and it's not slowing down. It's growing more and more and more, which is what I said would happen, you know, last time I was on here and what I still believe. Like I don't think these things have peaked. I think they're going to keep growing and um you know, it's just what younger people use. they they never watch television, which is obvious to me and you, but you know, but to some older
people who still watch, you know, news and get it through there, it still blows their mind that they're like they've never used cable. And it's like like a 15-year-old right now outside of like, you know, watching an NBA game or an NFL game has never used cable television. They've never even seen it. They don't like they don't even fully understand like they're like [laughter] like sometimes when I'm talking to like a younger person like um if I'm like trying to get a gauge of what do you think of our new video? Like I'll just
ask like, "Have you ever watched cable television to see what they say?" And they're like, "No." And I'll explain to them that there's like two to three minutes of commercial breaks kind of like when you watch NBA, but instead of like a sporting event, it's like entertainment. And they'll be like, "Why? Why would you do that? Why would you like why would you put like three minutes of ads every four minutes? Like what?" And I'm like, "Well, that's just how things were." And they're like, "Why? >> It's so dumb that they still do it that
way." >> It really is so dumb. >> It makes no sense. Yeah. >> It makes no sense. You don't have to do it that way. They could probably make as much money through product placement and having an ad at the beginning >> and and doing it and you'd probably get more retention. You probably get more views. Like no one is going to sit and watch CBS. >> What's even crazier is you would have to pay money to like you'd have to pay like $50 a month for cable to then have like 33% of what you consume via ads, which
is a higher ratio than when you watch YouTube, which is free. It's like [laughter] it's kind of wild. And then you wonder why people are moving in hundreds of millions of droves over to this uh new form that's just like Yeah. >> And then there's podcast which is like how many podcasts are there now? >> Oh millions obviously but how many successful one? Yeah obviously there's millions but >> but I mean the barrier to entry is the lowest like at least what you're doing is complex. Yeah.
>> You know it's I mean you've created a show you have game shows. You have charity shows. You have you're giving away stuff. You have a bunch of crazy things you guys do. You have tasks. You have you have to plan it out. >> Podcast you're just sitting down like we we talked for five minutes before we started this podcast. Yeah. >> We said hi. Hey, you look great. What's up? Good to see you. Give me a hug. >> You gave me some caffeine to give me cracked out and then let's go. And then
that's it. Like so there's zero preparation other than you know the preparation that the host does beforehand. But if the difference between that kind of preparation, the kind of preparation involved in one of your shows is [ __ ] immense. Yeah. >> And so the barrier to entry just to be someone who's a content creator like a podcaster is how many podcasts are there? Let's guess. >> How many How many do you think there are, Jamie? >> Active [clears throat] podcast. >> You have to act.
>> How many have been uploaded this week? How like that's what you know? >> Active? Yeah. Still posting on them. >> Yeah. Let's say 7 million or something like that. >> That's crazy. >> Yeah. That's crazy. >> I would guess two active probably one million. Please, please put this. This is what I want to know. How many podcasts were active in 2009? >> Oo. Oh, >> let's guess that. >> Put that into our AI sponsor, Perplexity. Perplexity probably has the
answer to that. >> Wait, they sponsor you guys? >> Is that why you had the the founder on recently? >> Yeah. Well, also because he's cool. I talked to him and we we started talking about uh ancient Hindu mythology. I was like, dude, this guy got to be a cool guest. >> I haven't downloaded I haven't listened yet. is really he's a fascinating guy. We were talking about these temples in India and I've been down these multiple rabbit holes about these temples that they carved out of a single 2009 there
were 69,000 podcasts. >> But that's not active. That just means 69 in Apple's directory. So that means roughly 70,000 people had done one at some point. But then yeah, I would wager a small percentage were actually active at the time. >> Still that's a lot. So that's when I started. Now, what is it now? That I'm curious. Now, in 2026, how many podcasts are there? >> I bet 7 million. >> Yeah, I'm I'm gonna up my guess. I'm going to up mine to 10 million >> worldwide. >> I'm upping mine to 10. What does it say?
>> So, since 2009, there were 69,000 versus several million shows today, depending on the database you look at. >> Well, what is the number though? 4.5 to 4.7 million podcast shows globally as of 2026. You know what I'd be curious of? How many people uh do content creation full-time? I'm wondering what >> Oh, that's a good question. Okay, let's let's figure that out. How many people make a living frame? >> Let's let's guess. How many people make a living doing content creation
>> in 2009 versus now? I would say 2009 maybe >> zero. >> Yeah. Or a thousand or [laughter] something. 5. No, I was I was a little kid. I was I'll say 5,000. >> Okay. Maybe five. Content creation is like a very online content creation. But the problem is that's like bloggers and >> yeah through social media. Uh yeah, >> 2009 social media is just coming out, >> True. You're right. 5,000 is probably >> So let's let's just think let's just not even think about that. Let's just think
about today. How many people are professional content creators today? Let's guess. I say 25 million. >> I I would say lower. Probably eight. Let's see what's >> 8 million. Yeah, that's probably more >> the barrier to entry you're making me look up here is also tough in the US like taxpayers, people who are like filing or just like kids worldwide. How many people do content creation full-time, right? >> Yeah. Just just how many content creators How many professional content
creators are there worldwide? Just let Perplexi try to figure it out. >> I I will, but I'm just like uh it's >> I don't know. >> I know what it's going to do. That's what it's not It's >> What do you think it's going to do? >> It's going to freak out and it's going to say there's a lot [laughter] Let's see what it says, though. >> It's It's going to say the same sort of thing. What does professional mean? >> Okay. People that make a living. They They pay their bills off of content
creation. >> It's not a >> I know it's not a great question, but let's just see what it says. Just out of curiosity, it might have an answer. How How would it know really? >> Yeah. You don't file your like guess because it guessed there 4.5 to 4.7 million producers. >> It's probably just going to look for any database online. Eight to 12 million professional content creators worldwide. Depress depending upon how professional is defined. Roughly 200 to 300 million people identify as content creators
globally in 2026. Holy [ __ ] man. >> Are they making money? Are they This seems relatively like it got the gist though. >> Yeah, it got it. It wasn't a problem. Jamie, you were pessimistic. >> No, but we don't have an answer. It's given us rough data. The rough data is 8 to 12 million professional content creators. 200 300 million people identify as content creators. So out of those, which kind of makes sense that, you know, a small percentage of them are going to be able to figure out how to
make a living entirely off of it. One analyst estimates that about 4% of creators are professional, meaning they treat content creation as their main job and earn a full-time living. So that that's that makes sense. >> that seems about right. And that's about right with kind of a lot of things. >> it's there's a bunch of people that try it and a small amount of people actually like if you think about how many people if you go to an open mic night on in standup comedy and how many people are
uh actively participating in open mic nights where they visit one or two open mics a week >> and how many will eventually become professional stand-up comedians and make a living off of it. You're probably in the same range of like 4% or something like that. probably less. >> Yeah, it makes sense. But the interesting part is that number is going to keep skyrocketing year over year. I don't see any signs that any of this stuff is slowing down. And so, >> especially if people see that this is a
a real path. This this isn't a pie in the sky dream. There's a lot of >> I mean, at this point, if they don't see it, then I mean, I don't know what to tell you. I mean, I'm literally spending hundreds of millions of dollars a year or investing hundreds of millions of dollars a year into content. And so, I mean, it shows what the upper bounds look like. Well, you're really wise in that regard is that you spend so much money dumping it back into the the business. And by doing that, your content is just so much more advanced
than anybody else's. And that's such a big risk because a lot of people would say, "I'm making all this money. Who knows when this is going to end? Let me squirrel this away and make sure that I've got money saved up forever." You just like, "Fuck it. Let's just spend >> Go hard." Well, it's it's what I used to call the um creators would uh back in the day reach like 5 million subscribers and then it was a real inflection point that I would notice where they'd either keep growing or that's where they'd
start to teeter off because it's around the time where they'd start to make good money and it's either like okay now they have a house, they have a car paid off and like the ones that are really money motivated, they kind of got that security and so that that burning fire that was pushing them to do crazy things like kind of start to die off and like it's like the Fermy paradox like for quite a few people it's around that range is where you see like your favorite creators start to get lazy, upload less, not put as much effort and
not care as much. And so, um, but yeah, I never really had any of that. I just like, you know, I mean, like I probably talked about last time we were on here, I used to live in a apartment that I would share that was $720 a month, so like 360 rent. And, um, I drove a 2006 Dodge Durango that cost a couple thousand bucks and I just didn't have any liabilities. So, I was just like, screw it. I'll just keep my lifestyle cheap so I can just reinvest it all. And, you know, >> that's so wise. Most people don't do
that and most people don't have the discipline to work as much as you do. >> Well, and yeah, and the the harder part too is when you have the pressure of your parents and stuff and I don't know, I'm weird like when my mom would I mean, as sad as it sounds, like she would literally cry sometimes and be like, "Man, I'm just so worried you're going to lose everything." Like, "What if these videos stop getting views?" And I don't know what would come over me, but I'd be like, "It'll be fine, Mom. Don't
worry." And I just like very calmly just say it to her. I wouldn't argue with her. I'd be like, "Just just have faith." Like, >> well, you were right. [laughter] >> I know it work great now, >> but it's up to parents. Parents always worry about their kids. >> Exactly. So, I don't think it's like uh she was doing anything wrong, but all purposes like she was doing the right thing. It's just uh so you also have to overcome that pressure as well because there's so many forces around you where
even if you believe in yourself, all it takes is one person like saying something like that puts self-doubt in you and then you're like okay, you know. Um but that's where I'm a big believer if you really want it just keep your liabilities low like live below your means and that way it's like you know it's it's a little easier to be riskier if you aren't you know have all these things you got to afford because what really changes if you fail? That's definitely smart. But it's there's something happens also to people where
um just the constant grind of work, it diminishes their enthusiasm and they lose their perspective. They lose this perspective of God, you're so fortunate to be able to do this. Yeah. >> You're so fortunate. Exactly. And >> people just get really complacent. It's >> it's so easy for people to just forget how fortunate they are to be able to do what they're doing. >> Yeah. And >> I'll admit it sometimes I I get hit with that where you know it'll be a late day of shooting and I'm in an airport and
you know a bunch of people are following me around and filming me and I'm like ah you know and you get those thoughts in your head where it's like is this really the life I wanted and you like start to like be like ah you kind of regret your decisions but then you got to like snap out of it and you're like okay like the small subset of time. Yeah, it might be brutal but for the most part I'm doing dope stuff like I'm in the pyramids. I'm in the Roman coliseum. I'm doing like beautiful amazing things. I get to
entertain and and help people. And it's like and you just have to I think it's very important you're around people who like you if you have a a group of people around you who when you get in those negative thought loops encourage it and help you spiral then it's bad. But if you have people who are and which you know not everyone in my SP position has like people who are you know willing to tell them how it is right who are just like bro up like it's fine you know this will be done in 20 minutes and then you
know your life's pretty good. like you you don't it's it's like a it's a weird thing like you really cuz like I've had some of those conversations with people where I give them the perspective and I can tell like they haven't had that perspective fed to them in a very long time and you can like see it in their eyes they'll be like yeah you're right and it's like yeah you really need some like better people around you because you feel like you're you're like spiraling in these like really weird thoughts but like if you look at it
objectively it's not as bad as you think >> that's the really difficult resource resource to acquire is being around positive people powerful people that really get things done and people that are motiv motivating and people that are really exciting. That's cuz so many people halfass things. So many people do just enough, just barely enough. >> Y >> you're supposed to go all the way, you go threequarters of the way, you know. So many people >> so many people just they don't they and
but if you're around someone who really gets after it and really is enthusiastic and really is powerful and very positive, then it's contagious. >> It's It literally is. It's infectious and it makes something mundane, honestly, fun, too. And especially if you respect each other and then it just like it really compounds and so so important like even at this stage like I say for newer younger entrepreneurs or people trying to be content creators or friend groups everything even at the stage I'm at it's really is because you
are like you think speak talk act like the people you're around and like like they say show me the five people you're around the most I'll show you what your future is and it it applies at every level you know and so >> my friend Brian Simpson has a great saying he says you can't be your own boss and be a shitty employee. >> Wait, elaborate on that. So if you work for yourself, if like you're the one who's out there doing it, you're like, so you don't work for anybody, but you also can't be a [ __ ] lazy half-ass
employee. He's like, you can't be both things. He goes, if you're going to be your own boss, you better be a great employee. >> And I was like, oh [ __ ] Like you can't be your own boss and a shitty employee. Like if you are going to work for yourself, you got to get some [ __ ] done cuz that's a very rare position to be a person that works for themselves. Yeah. >> Do the thing you actually love to do. >> Yeah. And I think one of the things that's really powerful about this time
as opposed to any other time in history is that there's so many conversations like this where you get to hear from a guy like you who is doing that. So people, young people who are listening to this right now, they listen to you like [ __ ] Mr. Beast is just getting after it, man. I want to do that. And instead of like >> hanging out with your friend who just gets stoned and plays Call of Duty all day and is always complaining about everything in his life and but meanwhile he doesn't do anything. They're like,
"Uh, that's not how I want to think and behave, but that guy is." And so, you get examples outside of your own personal social circle because [snorts] maybe they don't know a Mr. Beast. Maybe they don't know someone who's out there doing whatever they want to do with their life, but they get examples of it online and they can listen to these people talk and they get inspired. Exactly. And if I would assume you have a lot of parents who watch these that, you know, have kids and and I would encourage the the parents to like the
last three minutes of what he just said there, like maybe play that for your kids. And I can like go on top of it to say because I agree I don't think enough young people get exposure to this kind of mindset that you know you it really is time friend group you know iterations on certain thing and consuming all knowledge available. It's those four things and do those four things and like you'll make it further than you can imagine and like you know there's outliers like you this is what like skews a lot of people's perception.
They'll find an outlier of like well this person became very hyper successful in this thing but they didn't do those four things. And there's there's outliers everywhere. But if you look at statistically the average, right, the person listening to this, you're not going to be this one in a million freak outlier. Statistically, you know, if you want to make a good income doing something you're not currently doing and you're not currently very knowledgeable in it or have much experience. It's just those four things. Find those people,
put in the time, do but it's like if if you just listen to every Joe Rogan podcast, you're not going to be a great podcaster. So it's time plus iterations, right? You would have to go do an example of that would be do 500 mock podcasts while also consuming all of Joe Rogan's podcast, right? So you're doing both while also consuming all knowledge available about podcasts while also surrounding yourself with other people who want to be podcasts. And then yes, this podcast might have blown up in a year. But statistically that's not going
to happen, right? You have to give yourself like the average might be four or five years. And some people like me take 10 years and you just have to be so in love with the journey that you're cool with it. You're just like, I'm just going to do it till it works out. And um you know, it could be as soon as this. More than likely it'll be here, but there's a chance it could be there. And if that freaks you out and and scares you, then you you probably don't love it enough. But if you're like, "Well, I'll
have fun while I'm doing it," then yeah, do those four things over the long horizon and you know, again, I you probably won't make a hundred million dollars, but if you want to make $100,000 a year or whatever, it's not out of the realm of possibility. And just those sentences alone for a young person, they hear it, it opens like a third eye in their mind where they've just been told their whole life, "Go to college, get a job. This this doesn't even exist to them, you know?" >> Yeah. Again, it's like you have to be
concerned about the process and doing a thing that you love to do and trying to get better at it. And you know, it's like if you say, let's say you want a million dollars. Well, you could win the lottery. You might win the lottery, but the odds are very low. Or you could find a bunch of people that work really hard and what did they do? Well, they just kept working hard and they figured out what it is they do and they made money. Like, yeah, do that's probably more likely. >> So, just go in the general direction.
And who knows, along the way, you might hit it quick. Something might happen really quick or you might figure something out and you might be an outlier. But the point is the process is available and the process is available to anybody. You just keep doing something, you'll get better at it. Be objective, be selfanalytical, like recognize what you're doing wrong and what you're doing right and get better at it and constantly try to improve. And just because something doesn't exist as um um what is your occupation, you know,
in a form from 2001 doesn't mean it's not a real job, you know. And just because you can't tell people, you know, if I told people at a cocktail party in 2009 that uh oh, I'm a podcaster. Like that means zero. You tell them today, they go, oh, amazing. How long you been doing that? You're like, it's a job now, right? So, how did it become a job? a job because people figured out how to make it a job and they did it and it worked. And so there's a process. So that process exists with virtually anything you want to do that somebody
does for a living. I don't care if if it's rock and roll star, stand up comedian, novelist, there's a thing out there that you want to do that someone is making a living. But meanwhile, there's going to be people like, "Oh, the odds of you making it and that like, okay, is that what we're doing? Are we just [ __ ] playing odds? The odds of you dying are 100%." So once you uh adopt this mindset though, then the the naysayers go from being um uh brutal to actually being good because now the
naysayers are what stop other people from doing the thing you're doing which actually increases your odds, right? So once [laughter] you get over the hump where you know you reach a certain point where you know someone as you're going on the climb like where someone going this is stupid this is unrealistic or whatever where you just like it starts to feel like it goes from like something that makes you nervous and keep you up at night to like you don't even really care anymore because you've just heard
it so many times and then it's like but there are people who hear it and they quit and so it's technically a benefit for you. So, I like to always, not always, but on a lot of things, I like to try to spin it as like a positive, too. Like, what this thing that's annoying, well, what's the positive side of it? And the positive is technically it'll make less people do the thing you're doing, which makes it easier for you. But >> I guess it does, but I don't ever think that way. I just think if someone can do
it, you can do it. And the problem is >> you have to make sure that you're not spending too much time doing it the wrong way. >> And so, that's where it helps that someone's already paved the path. >> Oh, yeah. I mean, if you can get a mentor, >> here's the real question. So 2009 content creators, there's [ __ ] very few of them, right? What is what are we missing? Like what is what is going to be a a job that no one sees coming? >> That's going to be like a content
creator or a YouTube creator 10, 15 years from now, >> you know? >> Oh gosh. I mean, it would have to be something with AI that we couldn't even see now. >> So what could it even be? Like what would it be that people are missing that other people are gonna >> It's changing so quick. Like my brain can't even comprehend it. >> Like nobody even thought Only Fans would be a possibility that there'd be a large amount of girls that just show their naked body for a living. >> I mean, and not even for a living. Like
most of them don't even get paid very much, but a lot of them have Only Fans pages. >> Something some crazy number. It's like 10% of girls 18 to whatever have Only Fans. Is that in the US? Yeah. >> Yeah. Wow. >> That's a nutty number. >> It's crazy. >> Yeah. And an enormous number of people subscribe. >> Yeah. I think it's like literally half of American males have at one point in time subscribed to Only Fans. >> That can't be real. That's >> Yeah, I think it's like 150 million.
>> Yeah, I think it's crazy. I think the numbers are crazy high. I mean, [sighs and gasps] I I mean, where my head's going, if we're trying to predict the future, maybe it would be like AI filmmakers or like something like that. But I don't even >> But I mean, what are you doing there? You're doing just recreating >> prompts and making thing like, yeah, >> it's lame. >> But what are we missing? Because the YouTube thing, nobody saw that coming. >> The podcast thing, nobody saw that
coming either. >> Fan stuff's not new though. It's just changed the money. Got the money from normal ads to subscription. What also centralized it in like where Playboy was always a thing where you had to get picked by Playboy, you know? Now all you have to do is just take a photo of your box and put it >> there's always the local. >> Yeah. I mean, but it's not centralized like Only Fans is where you go there and there's like thousands and I don't know how many more than that content
creators, you know. >> Yeah. I don't know. Time will tell. >> Yeah. Time will tell. But uh it's just just such a fascinating world that we live in where the number one most watched show in the world is yours. Like you have the number one wa Well, if it's on YouTube, then it's the number one most watched show, period. >> Yeah, it's >> in the known universe. Well, right now you're the most watched person in the known universe. >> I I I opened it up on the the way in because I I figured we'd talk about the
size of the show. uh in the last 90 days on just just our main channel, it's like around 850 million unique people have watched a video in the last quarter. >> That's so crazy. >> Yeah. So, we're doing around four billion views a month. >> Uh 850 million people is so crazy. >> That's too because we do we did around 12 billion views in the last 90 days on just the main channel. And of those 12 billion views, like whatever 8% of them are different humans. So, it's like factually like 850 million. Like when I
say that, people are like, "Oh, that's 850 million views." So like you know 80 million but no it's 12 billion views 850 million unique. It's just like it's crazy, man. And it's like what's fascinating is you like 10 years ago, like even with cable or whatever, 20 years ago, 850 million people didn't use the same platform, right? It's it's like you wouldn't have even been able to reach that many people even if you were the biggest in anything. It's like a very interesting time where essentially as internet usage grows worldwide
outside of China so does YouTube usage because if you Google something YouTube pops up or you know now if you're gemining something you know they'll eventually have YouTube or if you buy an Android phone which most phones have their operating system YouTube's there so like everyone just as you use the internet you end up on YouTube and so that's why you know even though it's whatever theoretically 3.2 two billion monthly active users. >> I would be shocked if they didn't hit four billion in a couple years and then
keep growing. Like it it shows no signs of stopping as the internet's growing. And so it's like to be number one on this platform that is basically mirrored to the internet is like it's it's like uh it's crazy. It's it's it's a really wild um opportunity. >> And because it's a platform where anyone can upload the the variety of content is extraordinary because there's no gatekeepers. Like a lot of it's trash and nonsense, but there's so many interesting shows. >> there's so many interesting shows on
science, on cosmology, on history, on% fill in the blank. There's so many people that just have a passion for a certain thing and they made a channel and now that channel all of a sudden has >> million pages are very similar probably. I have so many like old history videos where it's like some old guy that's just breaking down World War II battle scenes or whatever. Agreed. And like they go as niche as possible down to like this is like the most, you know, largest fights in history and it like a ranking of like
the top 10, you know, deadliest fights or Yeah. Like I would say like a third of my homepage is like just history videos. >> What does it say here? Uh >> uh YouTube uploads uh users upload roughly 500 hours of video every minute. >> Okay. Not to be that guy. That's that's uh very outdated I believe. But maybe or or actually no. Sorry. So people watch a billion hours a day on YouTube, I believe. So this is upload. Never mind. This might be accurate. >> So 500 hours of video every minute.
Three 30,000 hours per hour uploaded. 720,000 hours are uploaded per day. Watching just one day's new uploads would take over 82 years day. Wow. YouTube. YouTube. Well, this is uh the 20 million videos uploaded a day. that's quoting that was probably before shorts. I bet you now that so many people are posting, you know, shorts, it's probably like way higher now. >> That's nuts. But I mean the but what's what we're talking about like having a platform like that where anybody can upload anything.
>> It just makes the variety so intense. >> Yeah. Like there's anything you want to watch. Any video you want to watch on nature, any video you want to watch on, you have a question about science, just put it in there. And there's some guy who's got a [ __ ] one and a half hour lecture on it. Exactly. It's nuts. >> And that's the the beauty to tie everything together as like a bow. That's why you can learn anything and you can do anything you want for a living for the most part if you allocate
the time because it's all there. There's literally on YouTube Harvard classes that are recorded. the same thing you would go into crippling debt to like to attend. It's literally there for free, right? It's all there. All knowledge is available there. And if you, you know, it's it's not easy, right? No one's laying out like like how you're doing with the mothership. Here's uh A to Z on how you could become a Cam Patterson. It's not necessarily there, which is why it's hard. But you can all the ingredients are there. You just have to
go collect it, put them together, and put in the work to get A to Z. Z being, you know, the career you want to do. Um, it's because all the knowledge is there ever. Like even I've literally gone on podcast countless times and said everything I know about YouTube with no gatekeeping whatsoever. I've literally had people where was it? I was in some gym. This uh I think it was in LA or whatever in between shoots just working out and a guy literally came up to me and no idea who he is but he's like I
have three million subscribers on YouTube. I started like 18 months ago and like I just listened to one of your podcasts and I just did like exactly what you said and I got a friend group. I started obsessing over it and um you know and I did like these analytical things and I just like quit my job a couple months ago and I was like no shot this is like a coincidence. You were like you're like tracking me or anything. He's like no. And he's in gym clothes sweaty. He's like I was just running on the treadmill and I just
wanted to tell you that like I literally just quit my job and I'm making more money because I just listen to one of your podcasts. And I was like whoa. And it was it was crazy. But I've had experiences like that countless times where like these these things which is why I'm so passionate about sharing it like opens people's minds. and he's like, "Yeah, I just I didn't realize that was a possibility in life, you know." >> Well, that's you you're you're coming from life with a with a perspective of
feast, not famine. And that's the the good thing about it that there's there's enough opportunity for everybody. >> And I have a contrarian view on that because a lot of creators do see other creators as competitors, but I've always been like, like if if someone's doing well, I don't get threatened. I'm like, yo, let's just film together. Like collaborators, not competitors. Like what? There's literally trillions of views going around. If you think this person getting an extra even if they crush a billion views a year has any
pack impact on me. Like you're crazy. It has no impact. You know what I mean? There's I mean people are sometimes spending four or five hours, you know, a day consuming content, right? They watch their little 20-minute video, you know, that they upload every two weeks. No impact whatsoever. And so I think it it and I was really the first person to kind of adopt that mindset and more people are doing it now. But yeah, that's why I go and share everything like literally to a te and like I I'll help people make, you know, some people
end up making millions of dollars that I've helped mentored and I'm just like yeah, it's just fun, you know, because they always ask me like why are you doing it? I'm like why not? You know what I mean? What's what's the downside? >> It's only positive. It's an abundance mindset and that I think the internet encourages that fortunately cuz uh television is the opposite of that. So television the problem was there was only a certain amount of slots. So if the Mr. B show was on NBC and then there
was another guy who was on CBS. He might also be at 8:00 p.m. on Wednesdays. You're like, "Fuck that guy." >> Yeah, true. I'm not going to give him my secrets. >> Yes. You would never. But because of the fact that YouTube is available literally to anybody and the amount of people that are viewing it is so immense. It's an abundance and you treat it like that and it actually just makes you grow. Exactly. It's awesome >> because also if you share with people, they'll share with you. And there's no
one who will at this point in my career, you know, be able to go tell me something that will make me 10% better. there are infinite amounts of people that can make me a better storyteller or better you know at like you know leader or better communicator or better at set design and it's like it's more about grabbing those 0.1%s here and there and like adding them together and so like you know sometimes I'll give someone something that you know might fundamentally change everything for them but then they'll teach me something very
small and I'm like oh that's actually very useful and if I retain it I can see how you know that would be really cool on like on the set design on how we could do a background or like hey after x amount of feet you don't need as much detail so now we can put more time into like the detailed stuff up front, but you know, and sometimes I was being too particular on things really far. Like it's all these little things that you just accumulate over being around different people with different expertise and you just have to like
Absolutely. >> Yeah. You just have to like um some people don't see the value in that kind of stuff. But there you can learn anything or you can learn something from almost anyone and I I do believe that because everyone has like different things and different experiences and stuff like that, especially as a content creator because you're also making content for millions of people. So even just learning, you know, what a normal person is going through or what their life is like is helpful for being able
to relate with them and through the content or make something that is interesting to them. So if you approach people like that where it's like I can learn something from you, no matter who it is, it's also I I feel like not many people take that approach either. >> [ __ ] yeah, dude. I think uh your approach is very valuable for a lot of people to hear and very valuable for young people to hear because if they just >> follow those principles and just follow your passion and really be disciplined
and focused, you could do a lot of things in this life. >> You could be like Jimmy. >> You could probably not [laughter] statistically not. But could you statistically not >> Could you be a person with a couple less zeros and all the numbers? Of course. >> Yeah. And also just be enjoying your life cuz you're doing something you want. you're actually creating something. Yeah. >> And something you'll be proud of and something that people enjoy and that makes you feel good that people are
enjoying your work. >> Yeah. And and speaking of uh something you're proud of. So since the last time I was on here, a big thing I've been working on is are you aware of how many kids are like working illegal child labor on cacao farms? I think last time I was on here, we talked that about how I sell chocolate. >> Yeah. Do you know that there's over a million kids that work in illegal child labor on cacao farms? >> Where? >> Uh in West Africa. So, Kotavar in Ghana, which is where like majority of the
world's cacao comes from, that's uh there's rampid child labor. You can ask perplexity. I'd love for you to pull up data so we can see it that I'm not just making it up. And when um I think when I last came on here, it was right after I started a chocolate company. And I had no idea like how bad it was. And the last few years I've been trying to figure out how we can build our own supply chain where we can actually get kids out of illegal child labor. And there's it's like really I don't know if you're interested in it, but there's
like a lot of stuff I'd love to share on >> No, that's very cool. >> Yeah. So um basically if if just ask perplexity how many kids work in child labor in West Africa on cacao farms uh and uh right here uh 1.5 to 1.8 million people or children. >> Yeah. It's uh it's pretty wild and I had no idea. And like it it's like been like this for decades. And so it's so normalized in the chocolate industry that you know when I would talk to other people who work at chocolate companies or execs they're just like yeah it just
kind of is what it is. It's how it works. And >> so that's just how they get their chocolate period. >> Yeah. I mean, it's not all the labor. It's around whatever 46% of of the labor, you know. So, if you were to work with uh how it works is like there's well over a million farms in those areas. And you don't buy from farms because they have no leverage. So, farms form cooperatives. So, like these hundred farms will gather aggregate their beans. So, they have a little leverage and they'll sell it to you. So,
you buy it from a cooperative. And statistically, you know, 46% of those farms will have child labor. Some won't, some will. And so, you're you're buying at a cooperative level. And so when I I went to all the biggest distributors and everyone, you know, that does all the sourcing for cacao and I was like, "So, is there any way I can pay a premium and not have little kids work on my farms?" And uh it literally didn't exist. And I was just so mind-b blown. And it it really was frustrating because there it
just like it's not even did it not exist, like no one really seemed to like even think it needed to exist. I was like, "You guys like these are kids. Like you you have no issue making billions of dollars in profit on little kids working on the farms." It was like a a very weird thing. So, um >> that's crazy. So, that's most chocolate. >> Uh well, majority of the world's cacao, as you saw, comes from West Africa. So, I mean, >> holy [ __ ] man. >> Yeah, I know. And so, that's what I I
mean, I'm thousands of hours deep into this. And so, uh I met a different company called Tony's Chocolone, who is like a reporter who, you know, started talking about this. Uh and >> wait a minute, his name is Chocolone. >> Uh Tony, but the chocolate brand is Tony's Chocolone. They did ethical [laughter] sourcing and I I spent a lot of time learning from them and like I've just been on this journey with Fastables is how can we ethically source uh you know Fastables cacao and so we actually
this is a fun thing I've never said publicly. So we um we started doing working with certain farms but then I I started around seven months ago a big case study where we went to five villages that um the average child labor there was like 45%. So 45% of the the labor on the farms in these villages was illegal child labor. And we we went on the doors and we collected every single data point. We knocked on every door. We got there's around 10,000 people that live in those five communities. We knew everything from the child labor rates to
school attendance to everything. And then um we've throughout the last few years, we've just been collecting tons of data on why kids work in child labor, how you get kids out of child labor, which most of it comes back to poverty. Big Chocolate pays farmers so little that they just can't afford to not use children. So part of it is you you there's this thing called a living income reference price which looks at like the cost to actually live there and you just guarantee your so we guarantee 100% of our farmers that we'll pay a
living income reference price and then we work with fair trade which uh the cooperatives I was explaining to you sometimes they're not democratically elected right so you can pay more money but if the cooperative is like someone st skimming off money or taking it it doesn't flow through to the farmers so we go through we make sure it's complicated it's like I thought this would be an easier problem to solve this is a multi-year journey for me but we go to the cooperatives which again is just a collection of farms that pull their
cacao so they have more leverage so you can't take advantage of them. And we make sure through fair trade that they're democratically elected cooperatives so the farmers actually get the money. We pay a living income reference price and in exchange for doing those things they have to let us audit and remediate the child labor on the farms. And so uh in this five uh village case study that we did there's around 10,000 people living in there and um about 7 months ago there's around 550 kids that were in illegal child labor in
those communities. And so then we started taking over sourcing from there. So we started doing our sourcing principles and paying the farmers living reference prize. Fair trade came in come in started paying the premium. And now seven months later uh we just got the initial results after we did our our check-ins and and some of the communities we were getting so many kids out of child labor. There literally wasn't a school because kids just worked on the farm. So like some of these we literally built a school so they could
go to school because the goal isn't just to get the kids out of child labor. It's also to get them an education so they're not, you know, because if you grow up only working on a cacao farm, you have no education. So then you're basically doomed to work on it your whole life, you know, because you don't you don't know anything else, right? Um and so we just did our recent wave of check-ins where we knocked on all the doors, check school attendance and everything. And so 7 months ago was 550 kidsish roughly in
illegal child labor. What do you think it was now? basically six, seven months later. >> I don't know how many >> we we were able to get a 90% reduction and get it to where there's only uh like around 50 still in child labor with our first check-in. And now we we constitute uh a kid remediate out of child labor with two check-ins. So that was just the first one. So technically by our books they wouldn't be fully remediated because you know there might have been an accident or whatever. So we like to
double check it to make sure things are accurate. So we'll do another check-in in the future. So they're not technically officially remediated, but it just shows that like it's possible to reduce the child labor in in these areas like dramatically, right? Like if you were to apply the things we did there, but macroy across the whole country, I mean, you're talking you could get swerves of hundreds of thousands of kids out of illegal child labor. And so my the big way I've been doing or been on is like step one is I have to prove it's
possible. So then we can start um you know, I like most people like you, they they just have no idea that there's this much rampid child labor in chocolate. >> I had no idea until you brought it up. >> I know. which is like crazy and it's like it it honestly really frustrates me because no one has any idea and like everyone's just kind of cool with it and I think part of the problem too is if you were to Google it they use like confusing language or they're like yeah this is our ethical sourcing strategy
but at the end of the day obviously most cows going to big chocolate and you know they can say they're doing all these things but factually there's all these kids in illegal child labor so it's like I mean I >> and no one's put in the effort that you're doing what you just said that. >> Yeah. And so >> that's amazing man. >> Yeah. And well, that's what I'm uh really excited about and I just wanted to mention it a because obviously the biggest podcast in the world and I just
want to educate people on it that it's [ __ ] crazy when you're buying chocolate. And uh yeah, I'm really excited though with what we're doing because I we're essentially with Feastables building one of the most effective like systems for getting kids out of illegal child labor in the world. Like by the more cacao we're sourcing, the more we're able to pay a living income reference price and then audit the farms and then get the kids into schools. And it's like it's pretty interesting like with that village, you
know, right now, you know, it went it was a 90% reduction. It went from over 500 kids in illegal child labor down to 50. And obviously we're not done. We're going to keep over time trying to get those 50 out of child labor. But now imagine that if we can keep sourcing more cacao as we keep growing and we could keep getting more and more kids out of illegal child labor. And then eventually because you know I have over a billion followers across all my platforms, you know, I can show these case studies and then just like, you
know, berate big chocolate into switching over because they make billions of dollars a year in profit. you don't have to use child labor and you know and I think step one is showing that it's actually possible to not use it because right now technically there's not really a way you could like you know >> I think what's really important is getting people to understand that that's happening exactly >> and you talking about it right now now people will be aware of it because I think the vast majority of people me
included were not aware I know >> so then they hear they go wait hold on what about this company that I'm buying chocolate from are they using child labor and then you know >> and and technically I can never like peaceables. I can't say it's child labor free because, you know, it's not like I have security cameras on the farm. A kid could just walk on it and then, you know, well, he lied, right? So, I want to be able to say >> making >> we're doing everything we can to make it
as ethically sourced as possible. And that's why I'm doing these case studies where I can literally factually show like people knocking on the doors, show like without a because obviously I know as I start to talk about this more, there's no doubt in my mind they're going to sue me because obviously Big Chocolate doesn't like the idea that people are learning that there's so many kids in illegal child labor and because my microphone's so big, they're going to want me to be quiet. But in a perfect
world, they'd hear these messages and they would have a soul and be like, "You're right. We shouldn't make billions of dollars of profit off the back of little kids. Let's just put a little bit of the money towards getting the kids into school and putting people that, you know, aren't kids on the farms." And so, ideally, that's what comes of it. We'll see in the long run. But right now, I'm just really focused on building these case studies and and really showing like in depth exactly how they could do it. So, then hopefully
they just come around to, you know, give them the avenue to go, "Oh, we just didn't know. This is cool. Cool. we'll we'll start doing it. I mean because statically there there isn't really like all these shopping companies are so old like technically the people who built and and grew it like the the the founders they're dead right this is third fourth generation people like some of these people have never built a business from ground up so maybe you could give them a little slack and be like they just don't know any better and
they it's a problem they don't know how to solve >> [ __ ] them they know >> I mean they know they have I'm trying to be cooperative because in a perfect world if we could get them all to switch I mean I don't >> well maybe force their hand I mean maybe maybe just making people aware of it will help force their If I wasn't the biggest biggest YouTuber in the world, if if I were here's a crazy sentence that I do believe to be true. If I stopped caring about this issue and did
nothing, then 1.5 million kids in illegal child labor, I guarantee you it wouldn't change at all. Like it wouldn't change at all in the next 5 10 years. Like who else? It's been it look like look at how many kids are in illegal child labor in West Africa on cacao farms. Okay, we're back. We're back. Big chocolate sent. >> Yeah, we we've had this issue. You're good. But listen, man, it's just another example that you're an awesome guy and the fact that you don't just care about money and you really care about doing
the right thing and that you've decided to do this is just another example of why you're great. Thank you. Well, and I wanted to educate people on that. And another thing I'd also I think is a thing that people should hear is especially in America, do you know that I mean it's probably not going to surprise you, but 40% of food that's produced in America ends up getting thrown away. >> I have heard that. >> Yeah. And it's and so a lot of what we've been doing is working with uh is like working with nonprofits and setting
up essentially like you know so many stores and restaurants just throw away perfectly good food or like they'll have things like if something's like within a week of being expired they just toss it out because whatever but it's like it's perfectly edible. There's literally nothing wrong with the food. And we've been uh just setting up like mini uh there's a 501c nonprofit called Sharing Access who crushes at this. and we've been funding and building like these uh small logistics hubs like one in New
York. Um you know and we've been through them and then also our food banks we've been able to distribute over uh 40 million meals to people in need across America and uh instead of like buying food and taking and storing and distribute it just taking food that would have been thrown away but is perfectly fine and perfectly healthy and just do you know figuring out how in a couple days to just get it to food drives or people in need. And that's another thing, too. I illegal child labor and cacao and that are like two
things that I feel like people should just be aware of because it's a very solvable thing. You know what I mean? Like if you work at a retailer, I'm sure a lot of people here do that throws away perfectly good food because they're like you, you know, you never they never want to run a risk of something being bad on the shelf, so they'll preemptively throw it away. Just call a local nonprofit and be like, "Hey, we're this every week. We tend to throw away food around this time. Come pick it up." Like little
tweaks like that is like so simple, but would feed so many people in need and save us so much money, you know? And I feel like it's kind of a no-brainer. And I've literally seen it in effect like we're opening up another facility that, you know, over the next 12 months should be able to distribute around 10 million pounds of food. So whatever that is, maybe like 7 million meals. And it's like just taking food that would have been thrown away. And it's kind of like mind-blowing that in America like more
people aren't aware of that because it's a very solvable thing to be honest. >> I think there's so many people that are only concentrating on what's going to make them money. And >> of course, >> you know, it it's very rare that someone like you thinks about greater good and and actually put >> in this case. It doesn't even that one doesn't even cost you money. We're just talking about instead of putting in a dumpster, put it in a truck, >> put the effort to to >> Well, maybe one of you if you're a
Walmart or I don't even know, some random store owner listening to this, just consider it. Don't throw the food away. Um, >> you're an awesome guy, Jimmy. >> Thank you. Thank you for being here, man. It was really fun. I really appreciate it. >> Yeah. Congratulations. We got to make this zombie show. We'll do it. >> We're doing it. >> Yeah, I think we should do it. >> I'll handle all the work and stuff, but you got to >> I'll think about it some more, too.
>> I'm I'm going to I'm going to bounce this around cuz I got excited. I think there's something to it. >> Next time Next time you see me and Joe together, it's going to be fighting off some zombies. >> All right. Sounds good. Thank you. >> That was awesome. Thanks for having me. >> Oh, my pleasure. Thank you. Bye, everybody. [music]