🏭 사업 개요 10-K Item 1. Business
Overview As our founders Larry and Sergey wrote in the original founders' letter, "Google is not a conventional company. We do not intend to become one." That unconventional spirit has been a driving force throughout our history, inspiring us to tackle big problems and invest in moonshots. It led us to be a pioneer in the development of artificial intelligence (AI) and, since 2016, be an AI-first company. We continue this work under the leadership of Alphabet and Google CEO, Sundar Pichai. Alphabet is a collection of businesses - the largest of which is Google. We report Google in two segments
🌍 세그먼트 정보 10-K Segment Information (In $M)
| Google Services | Google Cloud | Other Bets |
|---|
| Google Services Operating Income | $121.3B |
| Google Cloud Operating Income | $139.4B |
| Other Bets Operating Income | $6.1B |
📈 EDGAR 분기별 손익 추이
SEC EDGAR API 기반 · 개별 분기 역산 (YTD→Individual)
📅 연도별 요약 (EDGAR)
| FY2022 | FY2023 | FY2024 |
|---|
| 매출 | $182.5B | $257.6B | $282.8B |
| 영업이익 | $41.2B | $78.7B | $74.8B |
| 순이익 | $40.3B | $76.0B | $60.0B |
| R&D | $27.6B | $31.6B | $39.5B |
| 영업CF | $65.1B | $91.7B | $91.5B |
| 총자산 | $359.3B | $365.3B | $402.4B |
⚠️ EDGAR FY 번호는 SEC 제출 기준 — 실제 회계연도와 1~2년 차이 가능 (비표준 결산 기업)
Products
like Demand Gen, Performance Max, and Product Studio use the full power of our AI to help advertisers find untapped and incremental conversion opportunities. Google
Services
and Google Cloud, and all non-Google businesses collectively as Other Bets. Supporting these businesses, we have centralized certain AI-related research and development focused on advanced research in AI and developing the frontier models that serve our businesses, which is reported in Alphabet-level activities. Alphabet's structure is about helping each of our businesses prosper through strong le
Competition
Our business is characterized by rapid change as well as new and disruptive technologies. We face formidable competition in every aspect of our business, including but not limited to, from: general purpose search engines and information services; vertical search engines and e-commerce providers for queries on topics such as those related to travel, jobs, and health, which users may navigate direct
Cloud
, and all non-Google businesses collectively as Other Bets. Supporting these businesses, we have centralized certain AI-related research and development focused on advanced research in AI and developing the frontier models that serve our businesses, which is reported in Alphabet-level activities. Alphabet's structure is about helping each of our businesses prosper through strong leaders and indepe